Blog

How are sales and marketing automations more powerful together?

Automations save time for employees on the most administrative tasks in their day: most sales reps feel that the biggest drain on their time resources are repetitive tasks. Blending these two types of automation creates a single platform from which all customer-related business activities can be managed and monitored.

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What are the 5 most effective customer segments and how do I use them?

Customer segmentation refers to the process by which marketing and sales split a target audience into sectioned groups for easier and more personalised communications. It is important to identify which customer segment you’re targeting in order to keep all content on brand, relevant, and to maximise your value proposition.

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What is the best way to organise even the busiest calendar?

The modern office is overrun with administrative work, organisational chaos and messy calendars. But things don’t need to be that way! Modern calendar organisation tools have grown in sophistication and number, and are now the best way to organise even the busiest schedule.

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Sales CRM

3 Shocking Reasons You Should Be Analysing Your Sales Data Right Now

Analysing sales data is vital for all businesses as it helps to empower the sales team with data and streamline businesses process that range from lead scoring and nurturing to onboarding and relationship management at different touch points of the buyer journey.

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CRM

How you will benefit from optimised Contacts in Optimiser

A good Contact database will not only help you stay in touch, but allow you to create stronger customer relationships, make bigger sales and improve your revenue using fewer resources. Read on to find out how Optimiser's CRM-integrated Contacts can benefit your business today.

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What is sales management and how can I improve it?

Sales management is a process every business will use in order to streamline, organise and improve their sales and revenue. Without the right sales management software, however, your business could be falling behind its competitors and losing potential. Read on to discover more about the super-powered secret behind the most successful sales managers.

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Top 3 ways digital sales and marketing can help you succeed in your business plan

Dependent on what your overall goals for your business are, your digital tools can perform functions to help you meet KPIs faster. What you might not know is that, no matter whether you have invested in sales tools, marketing tools or both, there is a way to use them in which you can achieve any goal you have for your business! Intrigued? Read on to find out how the instruments you need to optimise your performance may already be in your toolkit.

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Why are marketing automations so vital? Discover the surprising benefits

Marketing automations are the secret tools that most strong competitors will be using to: create excellent marketing strategies, utilise resources cleverly, and allow their business to compete on a global level. Find out exactly how marketing automations will benefit your business, and why they should make up a vital part of your digital strategy.

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How digital sales and marketing toolkits are more powerful together

Dependent on your business goals and game plan, your sales and marketing toolkits can perform different functions. The nature (and benefit!) of cloud-hosted business software is that it is fully flexible and expandable: you’ll never find your toolkit falling short of your expectations, whether your business undergoes rapid growth, a change in directions, or a market fluctuation.

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4 Essential features of your Sales Team Toolkit

You may be aware that having a digital toolkit for your sales team will benefit your sales overall, but do you know which are the essential tools you should expect from your provider? And exactly how do they work? Read on to discover the real power of digital sales tools.

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Sales

Convert leads to deals with this digital sales toolkit

Digital sales tools are the main way businesses can hope to convert more of their best and most promising leads into sales and increased revenue. Discover how Optimiser’s sales tools will help sales and marketing teams optimise the customer journey leading to deal growth.

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CRM for Sales

Master success at sales with these digital sales toolkit

It is widely accepted that a CRM tool is an effective way of improving your business’s internal and external people management: even before most businesses moved to entirely digital operation. In 2020 and 2021, even more of your company’s functions need to take place online; including sales which has always concerned building strong relationships predominantly in person.

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Marketing

Who needs marketing automation software and why is it important?

Marketing automation is the final touch to successful digital marketing. An essential feature in your lead funnel, no matter the industry or size of your business, they have the ability to reduce outgoing marketing costs while simultaneously increasing revenue: resulting in a huge productivity boost. Read on to find out more.

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CRM

How to feed emails to activity system and how to turn emails into tasks

You may want to share this information with your teams, relay it into tasks, or add it to your CRM database. Many companies have used manual information transfer for many years and may not have realised there is a simpler, more efficient way of managing their emails and task system.

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Marketing

How to boost your marketing with powerful marketing suite tools

Digital marketing suites are a great and effective way to boost your business’s marketing. See improvements in your ROI, productivity and revenue almost immediately using smart automations, analytics and other risk-reducing tools. Read on to find out more about the power of the marketing suite.

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How Optimiser is a great sales manager toolkit

Sales manager toolkits are vital suites of tools designed to help run a sales department. They are usually oriented at streamlining the managers’ high-volume daily tasks: monitoring tasks, the budget, people management and communicating with key decision makers in upper management.

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Customer acquisition to retention: from personalised campaigns to lead nurturing

When it comes to doing business, the customer has the power. That is why Optimiser’s software has CRM tools at its core: ensuring each of your processes has customer satisfaction at its core. From acquisition to retention, how can software ensure you provide a positive experience every time?

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How B2B sales toolkit can help enterprises grow

B2B sales have unique and different requirements that reps need to be considering. Since sales volumes are often much larger, the pipeline is much longer, more complex and involves many more parties sign-off. CRM integrations and a B2B sales toolkit encourage growth by promoting relationship-centric sales funnels.

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CRM

Why companies prefer CRM over traditional marketing

CRM is a marketing manager’s secret ingredient to perfecting the marketing mix. By providing detailed insights, automations, and email marketing, you save time and financial resources for your teams. Generate more bottom line activity, create a cohesive sales and marketing workflow, and turn more prospects into closed won accounts.

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CRM

GDPR and CRM: How to manage your customer data in 2021

GDPR states that it’s the company's responsibility to protect customer data through rules for its collection and storage. By not doing so, your business is vulnerable to lawsuits, fines and more. Read on to discover how your CRM is the ultimate tool to manage customer data in a GDPR-friendly way.

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CRM

How you can plan sales with Optimisers CRM analytics

CRM Analytics is a key ingredient in creating a strong sales plan. Allowing you to generate predictions based on realistic capacities and your sales history, CRM helps to generate achievable yet ambitious KPIs for your sales team. Read on to find out why you should be planning sales using CRM.

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Marketing

Automate your marketing and focus on conversions

Automations are a great way for businesses from any industry to drive a more productive and structured sales funnel, optimise the customer experience and generate higher sales. By saving reps’ time on manual repetitive tasks, they can handle more conversions from your high-volume pipeline.

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Lead Management

Five ways to leverage Optimisers Lead Management suite

Lead management makes up part of the customer cycle, sitting in between the acquisition and sales portion of a business’s onboarding funnel. Referring to the method by which businesses capture and keep a prospective customer’s interest in their product or service.

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Customer Journey

Four tips to driving the customer journey with CRM

Your customer journey is the most influential factor in your successes in sales growth and maintenance, and it all begins with Customer Relationship Management (CRM). CRM tools are the key ingredient to perfecting your customer experience, optimising your onboarding techniques and nailing client nurturing. Read on to find out more.

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Digital Automation

Growth Hacks how business automation works

Automations are in frequent use across most technologies without anyone even realising, so why are businesses not doing the same to optimise their growth? By saving time and financial resources on routine tasks, business managers can send productivity, sales and growth skyrocketing with very little effort.

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Optimiser Features

How to Create and Optimise Contacts in Optimiser

A strong Contacts database is an asset to any business across every industry. Your strong Contacts list should contain comprehensive, clean and cloud-based profiles that integrate with key CRM, marketing and sales features. You can build excellent customer relationships with Optimiser's Contacts: read on find out how!

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CRM for Sales

Five ways to drive sales growth

Driving sales growth should be at the forefront of any business’s considerations looking to bounce back from the difficulties of 2020. Developing a holistic sales strategy that prioritises reducing outgoing time and financial resources, while building a stronger pipeline and nurturing existing customers is the best way to do so.

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CRM

Best Free CRM Software for Growing Business

Business growth is something every business owner considers and struggles with. CRM software is the modern miracle solution that managers use to enhance processes across the entire company scope: from the bottom line to contact nurturing, it allows you to build a stronger sales cycle and grow your business.

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CRM

Five ways Artificial Intelligence is transforming CRM

While CRM alone is a powerful tool to optimise customer-related business operations, recent developments in AI have enabled even more powerful, insightful and accurate CRM guidance. Businesses can rely on their AI-powered CRM to structure data, handle increasingly complex relationships, and create predictive forecasts.

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CRM

How CRM software can make shocking improvements to your real estate management

CRM software is a tool that will revolutionise the way you handle the real estate process. For deal closing, the tool helps you to find client information easily, lead them through the buying process, and make closures on properties. Step away from messy spreadsheets and use a tool that is fit-for-purpose.

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Customer Journey

Best customer experience advice Do you know how to make the best user journey

Customer experience (CX) is made up of every interaction a customer has across your company, from discovery to purchase and ending with feedback, advocacy or repeat custom. A positive CX can influence prospects even before their first interaction with you, which is why building a great CX is essential.

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CRM

CRM software do you know about these surprising benefits

CRM software is a business staple. You may think you know all there is to know about using CRM and its benefits, but with the face of customer relationships rapidly switching to digital since 2020, CRM providers have done a lot of developing that you may be unaware of!

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Customer Journey

Five ways to create a seamless workflow between customer acquisition and delivery

An issue that most companies will experience at some stage of their growth is a degree of separation between individual departments. Comprehensive communication systems are the key to bridge this gap: now more than ever.

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CRM

Five uses of CRM software that will make you better at growing business

CRM is the right fit for any business that provides a service or product to customers, whether on a subscription or single-purchase basis. From clubs to not-for-profits, SMEs to global enterprises, the CRM system integrates with the current essential technology you use for the everyday running of your business.

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CRM

Why is CRM important and 3 ways you can Optimise to achieve more

Developing and nurturing customer relationships are more important now than ever. As many businesses face issues with revenue, productivity and a rapidly changing marketplace.

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Project Management

Six productivity boosting tools for your successful business

Monitoring and encouraging productivity is essential if you hope to out-do competitors, grow year-on-year, and stay at the forefront of expanding markets. Thanks to globalisation and the internet, your company now competes on a worldwide playing field, no matter its size or function.

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Does your cloud provider easily compete with this list of great essential features

Switching to the cloud removes IT costs on servers for infrastructure installation, maintenance and repairs. Wherever the cloud user’s data is hosted, servers provided by IoT providers are almost always online and available on-demand.

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CRM for Sales

How futuristic digital sales tools can power an expert sales strategy

Digital sales tools are some of the latest in a long line of innovations by workplace software providers. While building brand relationships with clients and customers has remained the same, technology has become more sophisticated to make the daily role of a sales rep easier than ever before.

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Lead Management

How can small businesses start using lead management software

Lead management is a part of the customer life cycle: referring to the process businesses use to capture interest in the product or service they offer, and convert that interest into sales. Of course, this process is vital for every business hoping to meaningfully increase sales as it allows the creation of tailored targeting strategies.

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Marketing Automation

How small businesses can succeed with Optimiser's marketing suite

By integrating marketing software systems into your every day marketing processes, you can optimise the way you connect with your target audience, design and execute campaigns, and convert interest into a sale. Marketing softwares is often integrated with CRM for small businesses.

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Marketing Automation

4 benefits of data optimisation that can revolutionise your marketing strategies

Data collection is useful across the full scope of a business’s day to day activities, such as setting targets and KPIs, making predictions and forecasts, and securing the future of your company. But one of the places it can be most useful is marketing.

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CRM

How to create a valuable CRM database

A CRM database is essentially a store of your data about your business’s customer relationships. The sooner your company starts uploading to this database, the more value it will present to your business: you want historic, thorough, and most importantly, accurate data.

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Project Management

Why you should be using Task Management Software to track your projects

If you’re reading this, we’re willing to bet you’re familiar with having multiple ongoing projects to manage, each containing its own tasks, data and people that need directing. In these instances, organisation is just as important as the accuracy and profitability of your projects: in fact, it leads to them.

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Project Management

A guide to Optimisers project management for every business

Project management is a consideration for businesses in every sector across the world. A project is defined as a set of work with a particular objective, to be delivered in a set time, with a conceivable outcome, product or service.

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Marketing Automation

Six functions of Optimiser's email marketing tool that will revolutionise your marketing strategies

While social media casts a larger net and emails can often go ignored in a jammed inbox, email marketing allows you to personalise your communications in a way that’s impossible to achieve using any other means.

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CRM

Ultimate Guide to Beginners CRM Systems

That is why CRM systems are so essential: they collect data and automate processes that save time, and ultimately allow you to operate your business based on data-driven, customer relationship feedback.

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Project Management

Things To Know About Project Management Software

Project management software has revolutionised the way managers stay on top of their projects, helping save time and juggle multiple pressing tasks at once with relative ease. Optimiser’s excellent project management software integrates with CRM (Customer Relationship Management) tools on a larger scale, to link projects with their related pipelines, accounts or contacts for contextually-relevant planning.

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Enterprise Solutions

What is ERP Software and 3 reasons Optimiser generates value for your business

Enterprise Resource Planning (ERP) software is used by enterprises across sectors to streamline information and processes across the organisation’s entire scope. But what exactly is it, and why is it that businesses around the world swear by it to optimise their businesses?

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Customer segmentation— a marketing essential

Nowadays, the level of personalisation tools available to big business make it imperative that every company does what it can to personalise their engagements with customers. Up to 74% of consumers report becoming frustrated when a brand’s messaging has nothing to do with their interests. This is where customer segmentation comes in...

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Why customer engagement is essential

Your brand’s engagement with customers is one of the most important factors in expanding and strengthening your business. Engaging with your users at any point in the sales funnel with lively and personalised content.

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Tips for choosing a CRM provider for your small business

Choosing a CRM suite for your company can be intimidating when there are so many options that claim to create business miracles. If you have never worked with a CRM toolkit before, it is there to optimise your internal management and organisation procedures, make retaining customers easier, and to grow your business.

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