Blog

CRM

Bad data in CRM and how to fix it?

Businesses face all sorts of problems ranging from decreased efficiency to lost sales due to bad data. Bad data is an inevitability that can be avoided with excellent data collection and management techniques.

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Email Marketing

Effective measures to generate leads using email marketing

Email marketing is the simplest way to generate leads once you know how to use it correctly. It is efficient, easy and has an excellent success rate.

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CRM

How can marketing campaigns benefit from CRM?

CRM software is used to boost the performance and the quality of the marketing campaigns through contextualising customer data, personalised marketing resources, and testing new tactics to win loyal customers.

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CRM Security

Must-have security features in a CRM Software

Security features in CRM software is integral for every business as it warrants that the information is secure, backed up and confidential.

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Data Silos: Everything you need to know about them from causes to cures

Data silo within an organisation can be more harmful than most anticipate. It can breed mistrust and disunion amongst the employees. Finding a solution to data silos is integral for gathering a holistic view of a business.

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Marketing

What do you have to know about B2B Inbound marketing in 2022?

B2B Inbound marketing allows customers to engage with a brand on their terms and have interacted with the content put out by the brand. Pre-qualified for the products/ services offered, B2B Inbound marketing is efficient and generally cheaper than traditional marketing.

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Customer Journey Mapping and How Sales can be useful for it?

The customer's experience with a company is visually mapped to gather an understanding of the needs and concerns of potential concerns. This is known as customer journey mapping. This data is helpful to comprehend what motivates the customer to take an action such as sending a query, setting up an appointment, and/ or making a purchase from your business.

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Customer Retention

Customer Retention: An overview and strategies that can improve retention rate

Customer retention is the process of keeping existing customers to keep purchasing from a business. Retention is different from acquisition but just as important. Retention is also known as customer loyalty.

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Project Management

Burn up chart 101: What are they and how to use them?

One of the simplest project tracking tools is a burn-up chart that allows one to evaluate the accomplishment that has been made since the beginning of the project.

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Sales

Guide to CRM Sales Pipeline: Its stages and advantages

A sales pipeline is used to streamline the customer journey, allows sales reps to track the lead's process into becoming a customer and gather valuable information for future reference. The different stages allow sales reps to transfigure their approach for every lead and boost conversions.

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Product

Guide to creating a successful product launch plan

Launching a product can be enthralling and scary at the same time. There are risks involved but with lots of time on planning, you will be able to market your product as well as establish a positive brand image.

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Stats You Must Know About Sales Automation in 2022

Sales automation is gaining popularity for its effectiveness when it comes to enhancing the lead quality, lead nurturing, and increased conversions. Productivity and efficiency are the byproducts of incorporating sales automation that has made it that much more attractive to business owners.

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Progressive Profiling: What is it and why should you instil it?

An effective means for collecting customer data, progressive profiling can be used to gather accurate information without vexing the leads. With the help of Optimiser CRM, you can use reliable data to accelerate the buyer’s journey.

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Sales Suite

Steps to using a Sales Analytics tool to grow your business

A sales analytics tool can grow your business to its fullest potential and beyond the imagination of a sales manager or a business owner. But that is the case only when the tool is used effectively and constructively. This blog details the process that entails the sales analytics process and how to conduct it.

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Questions you need to ask for improved lead qualification

A well-defined lead qualification process can allow a business to convert new leads efficiently and forge long-lasting relationships.

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Customer Segmentation: Grow better by organising customers

Learning about the significance of customer segmentation is important for any business owner as it boosts conversions. It will reach a large audience that will bring in new leads.

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Lead Generation

Lead Generation Statistics you must not miss in 2022

Lead generation statistics can help you promote your business effectively as you utilise different channels and use them to get to new customers, personalise services on the basis of customer demands and allocate resources consciously.

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Customer Acquisition in 2022: Ultimate strategies and channels to optimise for conversions

While customer retention is an important factor for business growth, customer acquisition is just as importantly bringing in new leads will elevate profits amassed by the business. This blog will cover the channels you need to optimise for customer acquisition and tips to make your customer acquisition strategy influential.

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Dashboard

How can Optimiser Dashboard be useful for Hoteliers?

Optimiser dashboard can help the hoteliers choose the right KPIs to display and track activities of choice as well as make data-driven decisions.

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CRM

Critical CRM Trends in 2022 that will redefine the world of CRM

CRM is an ever-evolving industry. As the technologies progress, so will the tools used for managing customer relationships. The pandemic ushered us into the digital age, highlighting that we need to develop our technology to face the next big challenge whenever it may come.

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Metrics You Should Have on Your Customer Dashboard

Used by teams to manage and analyse the performance of different departments, Customer service dashboards track customer-related activities.

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How to Avoid A/B Testing Mistakes in 2022?

A/B testing is an effective method to drive conversion for any business. It has been used by a number of them to generate more sales and boost the ROI.

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A Guide to CRM Dashboard: What is it and who is it for?

CRM dashboard is an efficient way to look at complex data for the analysis of performance and opportunities. It can enable an organisation to go head-to-head with the top competitors in the field with data-driven excellence.

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Must-Know Web Design Statistics in 2022

Web design can have a huge impact on how consumers view you as a brand and whether they will make a purchase from you or not. The website is the first impression that you will make on the consumer and it will determine how they feel about brand. Therefore, it is essential to know about the emerging trends and design statistics in 2022.

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How Enterprise can Frugally Market using Social Media for Sales?

Enterprises can use social media to market their business by creating fresh content, using curated content, relevant hashtags, referral programs, engaging with influencers and audiences as well as using CRM software to centralise all their data within a single platform.

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How can Technology help with evolving Guest Expectations?

Technology is the key to rising guest expectations. It is the reason why guests expect more from hotels and it is the solution for how to meet the evolving guest expectations in the lodging industry.

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How will Blockchain Technology Revolutionise CRM?

Blockchain can make CRM software secure, improve accountability, elevate transparency, eliminate third-party interference and boost efficiency.

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Importance of Progressive Web Apps for Websites

Progressive web apps are on the rise as companies strive to offer customers a seamless experience of the website across all devices.

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Using Touchpoint Form Builder for Business

The form builder is a service that business owners employ for data collection and segmentation. These forms play a huge role in improving the services offered by any business.

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Importance of Low-Code for Businesses

Low code is a technology that requires absolutely minimal to no coding efforts from organisations to build custom applications. Low coders are basically citizen developers who have a basic grasp of coding and can use business logic to build apps independently.

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Why does every Law Firm need CRM Software?

Every law firm can benefit greatly from CRM software. Here is why every law firm should opt for a CRM to streamline their business processes and legal work.

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Marketing Productivity with CRM

Marketing and sales teams working together can drastically improve the performance of any organisation. With the help of a Marketing CRM, one will be able to bridge this gap as well as effectively market the products and services offered by their business.

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Understanding Guest Experience and Loyalty in Hospitality Industry

Guest loyalty is not just about offering points and rewards to the customers. It has become more about personalising their experience and offering them customised service to ensure they return to the hotel.

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5 Reasons Why Every Business Needs Business Intelligence Tools

Business Intelligence tools serve a considerable purpose in making data-driven decisions, which allow organisations to run smoothly and efficiently. Such tools assist in spotting market trends to elevate sales and revenue that can be used from compliance to amping up the hiring efforts.

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7 ways a CRM helps online stores sell more

Online stores can use CRM software to keep track of their potential leads, store customer preferences, personalise the virtual experience of shopping and ensure that the customer returns for another purchase.

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5 Must-Know Workflow Automation Examples of Real Life

As per Gartner, about 69% of the managerial work will be automated by the year 2024. Therefore, it is high time to know more about workflow automation and the examples of its real-life usage.

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How to Create Effective Brand Messaging?

Brand messaging can be a determining factor if a visitor is going to purchase from your website or not. This is a guide on how to create an effective brand message and ensure it aligns with all your communication channels.

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How does Workflow Automation work in Optimiser?

A pictorial guide to how Workflow Automation works in Optimiser. Workflow automation does wonders for productivity, the efficiency of business operations and customer satisfaction.

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5 Preconceived Ideas about Hotel CRM Tools

CRM is not a problem while being implemented in the hotel industry. People carry around many misconceptions about Hotel CRM tools, not knowing that much of it depends on one simple factor: CRM's performance depends on how it is used.

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Inbuilt Ticketing System for Task Management in CRM

The inbuilt ticketing system is easy to use and comes with tons of features. It reduces the workload on teams and allows you to prioritise customers overall.

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What Optimiser can do for hospitality?

Optimiser CRM can help hotels streamline their business operations and enhance the scope of their growth. Adding to that, the CRM can improve efficiency as well as impact productivity significantly. Read to find out more about Optimiser CRM for hospitality.

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15 automation statistics you should be aware of in 2022

15 must-read automation statistics that you should know about if you are a business owner in 2022.

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What is a Law Firm CRM? What are its Benefits?

A law firm CRM or customer relationship management software or tool is used by legal organisations to manage their clients' information and interactions. It automates many processes such as tracking business growth, lead tracking, storing paperwork and invoices, managing staff and much more.

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Best practices for using white space in web design

White space is oftentimes not considered a priority while website designing, even though it should be. Regardless if you think that it is the empty space on the webpage, it is one of the most significant designing elements of the website.

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9 Biggest Sales Trends to Maximise your Revenue

With the domino effect emerging from the year 2020, the sales department has had to reshape the way it operates to fit in with the emerging trends in the markets.

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Cloud Computing

8 Ways Cloud Computing Improves Employee Productivity

Migrating to cloud computing can be a big decision. It has changed the way we do business and impacted the lives of all around the world. It has been on an upward trajectory after its benefits were highlighted during the pandemic.

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Touchpoint

Top 10 Website Navigation Tips for a Smooth User Experience

Website navigation adds to the user experience and can be a factor that determines if a user will make a purchase from a website or not. Here are the top ten tips for website navigation tips to guarantee a smooth user experience.

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Workflow Automation

How can Workflow Automation Improve your Operations?

A streamlined work process allows us to reach our goals faster when it comes to business. Workflow automation software adds to streamlining the business operations and improves the overall working culture in an organisation.

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Shop Suite

Why choose Optimiser CRM for Retail Businesses?

CRM has proven its mettle in enhancing personalisation, decreasing the churn rate, establishing fruitful customer relationships and management of data. Then, why do retail business owners need such a specific CRM?

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Touchpoint

10 Digital Products to Sell on Website Built Through Optimiser Touchpoint

Optimiser Touchpoint offers unique features to all business owners to build their websites and advertise their products. It can be sold to as many customers as possible and maximise profits.

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Touchpoint

How to Update Your Website: Tips and Best Practices

Does building a website mean letting it stay as it is forever or does it entail more than that? You will constantly need to update your website to keep up with the market trends and ensure more visitors stop by to engage with the content you put out.

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Cloud Computing

Future of Cloud Computing: Trends and Predictions

A cloud computing platform can hold immense significance to you if you are a business owner. Not only does it securely store the data, it also cuts the operational costs and maintenance hassle. Here are some of the future trends about cloud computing that are worth looking into.

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Benefits of Workflow Automation to Improve your Operations

A streamlined work process allows us to reach our goals faster when it comes to business. Workflow automation software adds to streamlining the business operations and improves the overall working culture in an organisation.

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15 Insightful Stats Proving the Impact of Sales and Marketing Alignment

The synchronisation between the sales and the marketing teams is exceptionally vital to the growth of any organisation. It gives a competitive edge to a company in the market and ensures a better quality of leads, better customer retention, and a shared strategy for communication to deliver revenue growth.

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Role of AI in Sales: Ways AI is Changing Sales

About 91% of leading businesses in the world have invested in artificial intelligence. It not only smoothes out the day to day tasks of the sales teams but AI also saves costs and effort. Here is what we can expect from the role of AI in sales.

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6 Tools to Automate Your Sales Workflow & Get Better Conversions

Sales automation enables streamlining the workflow and allows the sales reps to make better business decisions. One can place every customer at priority depending on how likely they are to convert into a paying customer. Administrative tasks will be taken care of by the automaton while the agents are busy disseminating product information to make sales.

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TouchPoint

10 Tips for Choosing the Perfect Domain Name

Picking out the domain name is extremely vital for every business. The right domain name can ensure that you build an online presence that rivals all those who have existed in the market for years.

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How Email Marketing Software is Different from Marketing Automation Software?

Interchangeably used with each other, email marketing software is quite different from marketing automation software. To put it plainly, marketing automation has a broader scope and can be implemented across several channels.

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Steps to Improve Virtual Attendee Engagement at Hybrid Events

Engaging virtual attendees is a challenge that event organisers are still facing. Apart from having a robust event planning platform, event organisers need strategies for improving the engagement rate during events.

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Data Privacy

Why is Data Literacy your First Step to Business Intelligence?

For every digital business, data and analytics have become an integral part. An organisation that can seamlessly converse in data and share the knowledge with their departments will adapt to existing and new technologies.

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How to make use of Optimiser Event Module

Optimiser’s event management suite can be used by event organisers to manage invites and attendees, the registration process, connect with sponsors, and calculate the sales numbers without any complications.

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Event Marketing Guide: Strategies, Ideas & Examples

Event marketing allows organisers to create physical identity consumers can associate with to make them more relevant. It provides an immersive experience of the brand and allows the consumers to feel what the brand feels like in person.

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Website Builder vs. Web Designer: What’s the Best Way to Get a Website?

It has become an essential component for any business to have a website that informs people and allows them to purchase online.

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Event Management

2022 Forecast: What's Next for Event Planning and Design?

Hybrid events are the future, as suggested by many event professionals for the events industry in 2022. However, what are the other significant changes that will accompany it?

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How to Choose the Best Website Builder in 2022?

Choosing a website builder depends on many factors such as cost, needs, priorities and even ease of usage. Generally, all website builders are easy to use, but some can get complicated. But how can one pick a builder suitable to their individual needs?

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Six Principles that Leads the Foundation for a Successful Branding

Brand management is a total of all activities put into creating a brand and the business behind it. It requires the synchronisation of various factors to create a successful and profitable brand.

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Top 5 Ways to Market an Event on a Shoestring Budget

Sometimes, the event's actual expenditure can exceed the planned costs. In that case, event planners have to rush around to find a solution to cut costs. However, marketing activities need not be one of them. With an internet connection in place, one can reach a huge audience by utilising different methods.

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8 KPI Metrics Project Managers Cannot Ignore to be Successful

Key Performance Indicators or KPIs are significant for the success of any business organisation. As such they are tracked by project managers while working and finishing a project..

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The Basics of Event CRM: All You Need to Know

CRM has helped several organisations by managing their existing relationships and targeting new customers. In a similar fashion, event CRM can be used to generate leads, manage events, create more sales and target high-value customers.

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Top Reasons Why Hybrid Events Are the Industry’s Ticket to Bringing Back In-Person Events

Hybrid events allow people to experience an event either in person or virtually. The option is available to people at their convenience. While some have speculated that hybrid events may lead to the decline of in-person events, it is further from the truth. In fact, they may be the ticket to bringing people back to attend events personally.

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Effective Email Marketing Strategies to Generate More Sales

Email marketing is important for lead generation, sales process, and customer communication. Using this platform, a business can grow and improve its ROI. However, it is important to have a strategy to make this work.

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Event Management

9 Important Event Management KPIs for Event Planners

To gauge the success of any event, you will need numbers. And these numbers can be extracted from having set KPI targets that will allow you to draw comparisons and plan for future events.

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10 Key Benefits of Using a Project Management Software

Project management software is used for a variety of functions such as pipeline forecasting, improving team collaboration and even time management. But what are its benefits? Here are the top 10 benefits of using project management software.

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How to Plan an Event: A Simple 8-Step Guide

Event management requires a lot of planning not only for the actual event but also for every tedious task that comes along with it. Here is an 8-step guide for you to plan the most successful event.

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Growth Recommendations for Entrepreneurs Looking to Build Global Businesses

Entrepreneurs look for direction and guidance from every single source available on how to begin a business. This blog covers growth recommendations to build a global business.

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How to Ensure Data Security in a Hybrid Workplace?

The hybrid working model is being considered by companies in recent times to adapt to the changing days. The pandemic forced the companies to review their working policies and introduce remote working.

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How Technology is Revolutionising HR Processes?

Human Resources or HR is responsible for one of the biggest tasks in the company. They handle recruitment, employee/ employer interactions, conflict management, performance analysis, safekeeping confidential information and much more.

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Introduction to Web Forms - Effective User-Friendly Web Forms

Using web forms, businesses can interact with their customers more personally and keep them engaged throughout. More than 50% of marketers prefer to use onsite forms for lead generation.

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7 Important KPIs for Successful Marketing Campaigns

Tracking the right KPI is very important as its effectiveness will be showcased for a long period of time. For measuring any successful marketing campaigns, these 7 key performance indicators will prove the value of your marketing campaigns.

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Productivity v/s Efficiency: Who wins over the other?

One of the oldest debates in business is whether an organisation should focus on productivity or efficiency. This blog breaks down elements of both to one conclusion: As a business owner, which should you focus on more?

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5 Successful Project Management Tips for Remote Workers

With the growing demand for remote work, companies have begun to adopt measures that will provide flexibility to their employees. In this blog, we discuss some of the best project management tips for remote workers.

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Top 10 CRM Features Every Small Business Need

CRM offers a list of features that organisations can employ to boost their profits and gain more customers while retaining old ones.

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Top Lead Nurturing Tips You Should Try

Lead nurturing is essential for every business as consumers are not always sure before purchasing. Once they have been fostered and educated, they are more likely to buy your product and recommend it.

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3 Ways to “WOW” Your Customers and Exceed Expectations

Business not only comprises purchasing and selling but also includes providing customer support after the purchase. Transaction does not mean that the relationship has reached an end. It is an opportunity to further the trust created between the two parties and leverage it to retain the customer.

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How to make the best use of Workflow Automation?

Workflow automation has increased more than the conversion rate in more than half of the businesses that have employed it. And over 75% of marketing teams use the software to get ahead of tasks. And these numbers are bound to grow with AI taking over various industries.

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10 Ways to Build an Effective Email Marketing Strategy

Email marketing is the trusty source used for both communication and advertising. It is cheap, easy to use, and more than 78 percent of marketers have labelled it as successful and effective.

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Hospitality CRM

What are the telltale signs that your hotel management software isn't working?

Hotel management software is essential for business operations, from smoothening the workflow to staff management. If they are not making your life easier, the software selected might not be ideal for your business.

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Retail CRM

Ecommerce and In-Store shopping: The Best of Both Worlds with Retail CRM

There is a constant debate on whether E-Commerce will finally take over in-store shopping as the preferred means of conducting sales. However, studies have shown that both are more likely to co-exist to provide a better customer experience.

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A Small Business Owner’s Guide to Choosing and Using CRM Software

Selecting a CRM is not a daunting task when you are familiar with the business requirements and the areas you wish to grow in.

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How Businesses Should Analyse Sales Data?

Sales data analysis is incredibly important for every organisation. From sales forecasting to analysing how much the organisation will grow, this data plays a major role in making important business decisions.

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Why do Retail Businesses Need CRM Software?

As businesses begin to grow, they struggle with data management and maintaining the same customer experience they started with. A CRM assists them in increasing customer satisfaction and increasing customer retention.

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We Debunked These 5 Myths About Workplace Effectiveness

Workplace effectiveness is a challenge faced by every organisation. But what many do not realise is that in following a commonly believed work culture, they are harming their productivity unwittingly.

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How Optimiser is Helping These Membership Organisations

Regardless of business size and industry, CRM serves as a great tool to increase marketing productivity and sales. What if we add several other features to it? The outcome would be a complete business solution with ''One Platform''. This is what Optimiser serves.

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What are the Benefits of CRM in the Hotel Industry?

Hotels have started to adopt CRM to streamline their operations, but they are still discovering their fullest potential.

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Why do you Need Cloud-Based CRM Solutions for your Business?

Cloud-based CRMs have multi-functionality, which comes with easy installation and is simple to use. Equipped with added security, these CRMs are customisable and affordable.

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How is the Hospitality Industry Using CRM, and How Could They Use it Better?

Using CRM to personalise the guest experience and improve customer satisfaction, hotels have been using the software for campaigns, sales, productivity, operations, and more.

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Artificial Intelligence

Top Reasons How Artificial Intelligence can Reshape Marketing in Future

A powerful tool for marketing, AI has a lot to offer to marketers around the world. If AI evolves, how will it impact marketing in the future?

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How to Find the Right Hotel Management Software for your Hotel Business

Coming with functions such as booking management, guest relationship maintenance, invoicing, accounting, rostering and much more, this blog covers how to select the right hotel management software for your hotel business.

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What are the Best Lead Management Practices to Drive Conversion?

Before finding a good lead management software, one must ensure that the other practices to drive up conversions are not being sidelined.

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Four Important Ways to Leverage Marketing Technology for Brand Advocacy

Brands have been trying for years to understand their consumers and the psychology behind them. The better the consumer analysis is, the better a company sells.

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How is Optimiser Productive in Digital Marketing Workflow?

Digital Marketing workflow can ensure that your organisation's growth is not hampered from within. Finish your projects on time with Optimiser and gain new milestones.

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Find the Best Email List Management Tips for Every Business Owner

Email List Management should not be neglected because subscribers' actions can impact the organisation's reputation. Even getting marked as spam can be detrimental for your business.

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How Artificial Intelligence Benefits Sales and Marketing Teams?

AI has been advancing every discipline it has interacted with to date. As a result, businesses have benefited from the use of it immensely. From acquiring leads to sending emails, machine learning has significantly contributed to generating revenue and elevating business growth.

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CRM

What is the difference between ERP Software and CRM?

ERP and CRM are commonly known software used by businesses. While they are quite similar, they are different from each other as well.

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How to Build a Robust Learning Environment for Remote Teams

A Learning Culture within the organisation sends the message to the employees that they have the space to express themselves and have the opportunity to grow wherein they will have the full support of the company.

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Top Work from Home Distractions and Ways to Regain Focus

Work from home distractions can impact your productivity. These distractions are quite innocent however, with a proper schedule and planning, overcoming these will be a walk in the park for you.

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How can Artificial Intelligence Drive Organisational Success?

There is no denying that Artificial intelligence will take over every industry and people's day-to-day lives. As a result, companies are investing in Artificial intelligence to further their businesses and introduce new technologies.

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How to Reduce Business Complexity with Optimiser?

Businesses can be complex to handle. Some may have an affinity for business but do not have the understanding of numbers and making reports. They may look at big numbers and crunch under pressure.

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How to Create a Successful Marketing Automation Strategy?

Marketing is the key to any organisation's growth. To assist with the process, marketing automation automates much of the work, dishes out metrics for evaluation, and collects data to develop successful campaigns.

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Sales CRM

Top 3 ways to Nail your Next Sales Email

Sending sales emails every day and not receiving a response can be discouraging. One begins to wonder if the hype around email marketing for sales is worth it or not.

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CRM

4 Ways how Optimiser CRM can Simplify the life of Remote Teams?

Optimiser is a state-of-the-art comprehensive CRM solution that offers the power of one platform to organise your business. With this unified business solution, you do not have to be physically present to access the data.

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Sales Automation

Positive Key Sales Metrics to Watch Out

Sales metrics allow you an all-rounder perspective of your business and point out what needs improvement and working out best for your organisation. It can make you compete with your previous results and target to gain new milestones.

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Guide to Email Marketing Success

This is a guide on achieving email marketing success with creative content that is personalised and hyper-targetted. Listing components, a guide on effective marketing copies and benefits of email marketing campaigns, this blog discusses all you need to know about email marketing.

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Team Management

10 Essential Features of Team Management Software

Automations allows your team members to work efficiently. The team members can communicate clearly and collaborate remotely. A collaborative tool is a must for every organisation to boost revenue.

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CRM

How Small Businesses Can Find New Ways to Grow?

SMBs have consistently kept adapting to new changes that the world has brought on. Using marketing tools and providing excellent customer service, businesses have managed to gain more customers than they have lost.

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HRM Software

Top Performance Metrics that are Important to Track for business growth

Performance Metrics are vital to every organisation's growth. If one cannot keep track of how the company and its employees are performing, it can hamper the growth of the business. There are various software such as Optimiser HRM that aid in tracking employee performances.

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CRM Software

Find out the Top Marketing Metrics to Track in 2021

Tracking performance with marketing metrics is useful for businesses as they can use the data to design highly effective campaigns and generate more sales. These metrics even warn the marketing teams if or when it is time to change strategies while promoting the brand. What are marketing metrics.

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Customer Service

Effective ways to Increase Customer Service Productivity

One can improve customer service productivity by several means. Some of them include training your employees, equipping them with excellent productivity software, taking feedback etc. As a result, productivity can boost your organisation's performance significantly and establish a loyal customer base.

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Marketing Automation

How Businesses Can Succeed with an Integrated Marketing Strategy?

Integrated marketing can be a vital tool for a business's success. Many organisations use this method of marketing to boost their brand name. It allows businesses an opportunity to establish brand loyalty among customers.

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How to get Organised and Reduce Workplace Stress?

While many people can manage a 40+ hour work week, it is ideal for practising some stress-relieving tips. Eating healthy, exercising, meditating, and even making vision boards play a huge role in maintaining the body's stress levels.

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Email Integration

How Email Integration with CRM can Accelerate Productivity

Email integration is used to link the email platforms with CRM software for seamless communication. Email Integration with CRM offers a host of benefits to any business. But one of the significant advantages of it is the accelerated productivity. With the power of one platform, one can manage their contact and nurture leads efficiently.

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Business Growth

How can Local Businesses Recover from the Effects of the COVID-19 Pandemic?

Improving operations and adopting new business methodologies can help small businesses to recover from the after-effects of Covid-19. Read out the blog to identify five points that small businesses can do to recover.

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Lead Management

Sales Ready Leads with Lead Scoring

Lead scoring is vital for every business. It is used by organisations to gain potential customers by analysing data available from existing customers. Through which the Sales and Marketing teams can focus on high-value customers.

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Marketing Automation

How to create an effective landing page for your next campaign

Marketing automation software for agencies and in-house marketing teams is set up to capture data from this page, and guide further campaign strategies by scoring leads and generating clicks reports.

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Sales and Marketing

How to Achieve Better Alignment between Sales and Marketing Teams?

Misalignment between the two teams should never be underestimated. When they work together, they aim to create a more unified and satisfying customer experience and provide predictable results.

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Event Management Software

Manage the Arts Industry Boom with Event and Project Management

Project Management Software helps to manage projects and tasks from the beginning. It offers better opportunities to communicate and collaborate with your team to keep projects within budget and time.

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CRM

How to use the Top CRM platform for Communications to Optimise Organisational Success?

A successful CRM program starts with a clear vision. The main purpose of your CRM is to help you achieve organisational goals, which is only possible through clear communication. Find out how to use the top CRM platform to optimise the success of an organisation.

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Why should we Support Local Businesses in the UK in 2021?

Why should we Support Local Businesses in the UK in 2021?

The Covid-19 pandemic has affected thousands of businesses across the United Kingdom. However, to ensure the well-being of small businesses, it is essential to support such businesses. With the government introducing various schemes, and people came ahead to support local businesses. Let’s find out the top reasons to support local businesses in the UK.

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Sales CRM

Bring Predictability to your Revenue Pipeline with Optimiser Sales Suite

Optimiser is a leading CRM platform that offers integrated Sales Suite that brings predictability to your revenue pipeline with Sales Suite.

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CRM

Why companies prefer CRM over traditional marketing?

Manage your operations, marketing, sales, projects, contacts, pipelines, tasks and much more with Optimiser's CRM. Known as the best CRM software, Optimiser CRM is a complete business solution for all types of businesses.

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Business Automation

Growth Hacks: how business automation works

Automation allows business owners to accomplish repetitive tasks or gather large quantities of data. It offers customer support, generates more leads, improves rapport with consumers, and gathers data for future campaigns.

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Business Suite

How Behavioural Personas Drive Business Growth?

Optimiser is a leading CRM software and a complete business solution that offers a marketing suite, sales suite, and several others feature to help you market your product. It allows you to understand behavioural personas leading to desirable products and services.

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CRM for Small Business

Top 3 surprising affordable secrets to the best small business management from home

Optimiser is a leading CRM and order management software that helps to market home business. Accessible from any device, utilise the latest and the most accurate data using a single platform. Integrate your third party legacy tools and systems for seamless data transfer.

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CRM Software

How CRM Tools are the Best way to Promote Intuitive Team Cohesion

CRM can successfully promote and streamline internal work processes allowing better resource management and team cohesion. Accessible from any device, utilise the latest and the most accurate data using a single platform. Integrate your third party legacy tools and systems for seamless data transfer.

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CRM

Optimiser's superstar guide to the best email tracking with powerful results

Email Tracking is perhaps the most straightforward approaches to comprehend and put together your organization better, but so numerous business supervisors are passing up a great opportunity! It's an ideal opportunity to discover what are the benefits of email tracking, and how to acquire these incredible outcomes from email software.

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Business Automation

How are Sales and Marketing Automations more Powerful Together?

Automations save time for employees on the most administrative tasks in their day: most sales reps feel that the biggest drain on their time resources are repetitive tasks. Blending these two types of automation creates a single platform from which all customer-related business activities can be managed and monitored.

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Marketing Suite

What are the 5 most effective customer segments and how do I use them?

Customer segmentation refers to the process by which marketing and sales split a target audience into sectioned groups for easier and more personalised communications. It is important to identify which customer segment you’re targeting in order to keep all content on brand, relevant, and to maximise your value proposition.

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CRM

What is the best way to organise even the busiest calendar?

The modern office is overrun with administrative work, organisational chaos and messy calendars. But things don’t need to be that way! Modern calendar organisation tools have grown in sophistication and number, and are now the best way to organise even the busiest schedule.

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Sales CRM

3 Shocking Reasons You Should Be Analysing Your Sales Data Right Now

Analysing sales data is vital for all businesses as it helps to empower the sales team with data and streamline businesses process that range from lead scoring and nurturing to onboarding and relationship management at different touch points of the buyer journey.

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CRM

How you will benefit from optimised Contacts in Optimiser

A good Contact database will not only help you stay in touch, but allow you to create stronger customer relationships, make bigger sales and improve your revenue using fewer resources. Read on to find out how Optimiser's CRM-integrated Contacts can benefit your business today.

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What is sales management and how can I improve it?

Sales management is a process every business will use in order to streamline, organise and improve their sales and revenue. Without the right sales management software, however, your business could be falling behind its competitors and losing potential. Read on to discover more about the super-powered secret behind the most successful sales managers.

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Top 3 ways digital sales and marketing can help you succeed in your business plan

Dependent on what your overall goals for your business are, your digital tools can perform functions to help you meet KPIs faster. What you might not know is that, no matter whether you have invested in sales tools, marketing tools or both, there is a way to use them in which you can achieve any goal you have for your business! Intrigued? Read on to find out how the instruments you need to optimise your performance may already be in your toolkit.

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Why are marketing automations so vital? Discover the surprising benefits

Marketing automations are the secret tools that most strong competitors will be using to: create excellent marketing strategies, utilise resources cleverly, and allow their business to compete on a global level. Find out exactly how marketing automations will benefit your business, and why they should make up a vital part of your digital strategy.

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How digital sales and marketing toolkits are more powerful together

Dependent on your business goals and game plan, your sales and marketing toolkits can perform different functions. The nature (and benefit!) of cloud-hosted business software is that it is fully flexible and expandable: you’ll never find your toolkit falling short of your expectations, whether your business undergoes rapid growth, a change in directions, or a market fluctuation.

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4 Essential features of your Sales Team Toolkit

You may be aware that having a digital toolkit for your sales team will benefit your sales overall, but do you know which are the essential tools you should expect from your provider? And exactly how do they work? Read on to discover the real power of digital sales tools.

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Sales

Convert leads to deals with this digital sales toolkit

Digital sales tools are the main way businesses can hope to convert more of their best and most promising leads into sales and increased revenue. Discover how Optimiser’s sales tools will help sales and marketing teams optimise the customer journey leading to deal growth.

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CRM for Sales

Master success at sales with these digital sales toolkit

It is widely accepted that a CRM tool is an effective way of improving your business’s internal and external people management: even before most businesses moved to entirely digital operation. In 2020 and 2021, even more of your company’s functions need to take place online; including sales which has always concerned building strong relationships predominantly in person.

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Marketing

Who needs marketing automation software and why is it important?

Marketing automation is the final touch to successful digital marketing. An essential feature in your lead funnel, no matter the industry or size of your business, they have the ability to reduce outgoing marketing costs while simultaneously increasing revenue: resulting in a huge productivity boost. Read on to find out more.

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CRM

How to feed emails to activity system and how to turn emails into tasks

You may want to share this information with your teams, relay it into tasks, or add it to your CRM database. Many companies have used manual information transfer for many years and may not have realised there is a simpler, more efficient way of managing their emails and task system.

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Marketing

How to boost your marketing with powerful marketing suite tools

Digital marketing suites are a great and effective way to boost your business’s marketing. See improvements in your ROI, productivity and revenue almost immediately using smart automations, analytics and other risk-reducing tools. Read on to find out more about the power of the marketing suite.

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How Optimiser is a great sales manager toolkit

Sales manager toolkits are vital suites of tools designed to help run a sales department. They are usually oriented at streamlining the managers’ high-volume daily tasks: monitoring tasks, the budget, people management and communicating with key decision makers in upper management.

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Customer acquisition to retention: from personalised campaigns to lead nurturing

When it comes to doing business, the customer has the power. That is why Optimiser’s software has CRM tools at its core: ensuring each of your processes has customer satisfaction at its core. From acquisition to retention, how can software ensure you provide a positive experience every time?

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How B2B sales toolkit can help enterprises grow

B2B sales have unique and different requirements that reps need to be considering. Since sales volumes are often much larger, the pipeline is much longer, more complex and involves many more parties sign-off. CRM integrations and a B2B sales toolkit encourage growth by promoting relationship-centric sales funnels.

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CRM

Why companies prefer CRM over traditional marketing

CRM is a marketing manager’s secret ingredient to perfecting the marketing mix. By providing detailed insights, automations, and email marketing, you save time and financial resources for your teams. Generate more bottom line activity, create a cohesive sales and marketing workflow, and turn more prospects into closed won accounts.

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CRM

GDPR and CRM: How to manage your customer data in 2021

GDPR states that it’s the company's responsibility to protect customer data through rules for its collection and storage. By not doing so, your business is vulnerable to lawsuits, fines and more. Read on to discover how your CRM is the ultimate tool to manage customer data in a GDPR-friendly way.

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CRM

How you can plan sales with Optimisers CRM analytics

CRM Analytics is a key ingredient in creating a strong sales plan. Allowing you to generate predictions based on realistic capacities and your sales history, CRM helps to generate achievable yet ambitious KPIs for your sales team. Read on to find out why you should be planning sales using CRM.

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Marketing

Automate your marketing and focus on conversions

Automations are a great way for businesses from any industry to drive a more productive and structured sales funnel, optimise the customer experience and generate higher sales. By saving reps’ time on manual repetitive tasks, they can handle more conversions from your high-volume pipeline.

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Lead Management

Five ways to leverage Optimisers Lead Management suite

Lead management makes up part of the customer cycle, sitting in between the acquisition and sales portion of a business’s onboarding funnel. Referring to the method by which businesses capture and keep a prospective customer’s interest in their product or service.

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Customer Journey

Four tips to driving the customer journey with CRM

Your customer journey is the most influential factor in your successes in sales growth and maintenance, and it all begins with Customer Relationship Management (CRM). CRM tools are the key ingredient to perfecting your customer experience, optimising your onboarding techniques and nailing client nurturing. Read on to find out more.

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Digital Automation

Growth Hacks how business automation works

Automations are in frequent use across most technologies without anyone even realising, so why are businesses not doing the same to optimise their growth? By saving time and financial resources on routine tasks, business managers can send productivity, sales and growth skyrocketing with very little effort.

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Optimiser Features

How to Create and Optimise Contacts in Optimiser

A strong Contacts database is an asset to any business across every industry. Your strong Contacts list should contain comprehensive, clean and cloud-based profiles that integrate with key CRM, marketing and sales features. You can build excellent customer relationships with Optimiser's Contacts: read on find out how!

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CRM for Sales

Five ways to drive sales growth

Driving sales growth should be at the forefront of any business’s considerations looking to bounce back from the difficulties of 2020. Developing a holistic sales strategy that prioritises reducing outgoing time and financial resources, while building a stronger pipeline and nurturing existing customers is the best way to do so.

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CRM

Best Free CRM Software for Growing Business

Business growth is something every business owner considers and struggles with. CRM software is the modern miracle solution that managers use to enhance processes across the entire company scope: from the bottom line to contact nurturing, it allows you to build a stronger sales cycle and grow your business.

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CRM

Five ways Artificial Intelligence is transforming CRM

While CRM alone is a powerful tool to optimise customer-related business operations, recent developments in AI have enabled even more powerful, insightful and accurate CRM guidance. Businesses can rely on their AI-powered CRM to structure data, handle increasingly complex relationships, and create predictive forecasts.

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CRM

How CRM software can make shocking improvements to your real estate management

CRM software is a tool that will revolutionise the way you handle the real estate process. For deal closing, the tool helps you to find client information easily, lead them through the buying process, and make closures on properties. Step away from messy spreadsheets and use a tool that is fit-for-purpose.

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Customer Journey

Best customer experience advice Do you know how to make the best user journey

Customer experience (CX) is made up of every interaction a customer has across your company, from discovery to purchase and ending with feedback, advocacy or repeat custom. A positive CX can influence prospects even before their first interaction with you, which is why building a great CX is essential.

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CRM

CRM software do you know about these surprising benefits

CRM software is a business staple. You may think you know all there is to know about using CRM and its benefits, but with the face of customer relationships rapidly switching to digital since 2020, CRM providers have done a lot of developing that you may be unaware of!

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Customer Journey

Five ways to Create a Seamless Workflow between Customer Acquisition and Delivery

An issue that most companies will experience at some stage of their growth is a degree of separation between individual departments. Comprehensive communication systems are the key to bridge this gap: now more than ever.

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CRM

Five uses of CRM software that will make you better at growing business

CRM is the right fit for any business that provides a service or product to customers, whether on a subscription or single-purchase basis. From clubs to not-for-profits, SMEs to global enterprises, the CRM system integrates with the current essential technology you use for the everyday running of your business.

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CRM

Why is CRM important and 3 ways you can Optimise to achieve more

Developing and nurturing customer relationships are more important now than ever. As many businesses face issues with revenue, productivity and a rapidly changing marketplace.

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Project Management

Six productivity boosting tools for your successful business

Monitoring and encouraging productivity is essential if you hope to out-do competitors, grow year-on-year, and stay at the forefront of expanding markets. Thanks to globalisation and the internet, your company now competes on a worldwide playing field, no matter its size or function.

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Does your cloud provider easily compete with this list of great essential features

Switching to the cloud removes IT costs on servers for infrastructure installation, maintenance and repairs. Wherever the cloud user’s data is hosted, servers provided by IoT providers are almost always online and available on-demand.

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CRM for Sales

How futuristic digital sales tools can power an expert sales strategy

Digital sales tools are some of the latest in a long line of innovations by workplace software providers. While building brand relationships with clients and customers has remained the same, technology has become more sophisticated to make the daily role of a sales rep easier than ever before.

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Lead Management

How can small businesses start using lead management software

Lead management is a part of the customer life cycle: referring to the process businesses use to capture interest in the product or service they offer, and convert that interest into sales. Of course, this process is vital for every business hoping to meaningfully increase sales as it allows the creation of tailored targeting strategies.

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Marketing Automation

How small businesses can succeed with Optimiser's marketing suite

By integrating marketing software systems into your every day marketing processes, you can optimise the way you connect with your target audience, design and execute campaigns, and convert interest into a sale. Marketing softwares is often integrated with CRM for small businesses.

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Marketing Automation

4 benefits of data optimisation that can revolutionise your marketing strategies

Data collection is useful across the full scope of a business’s day to day activities, such as setting targets and KPIs, making predictions and forecasts, and securing the future of your company. But one of the places it can be most useful is marketing.

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CRM

How to create a valuable CRM database

A CRM database is essentially a store of your data about your business’s customer relationships. The sooner your company starts uploading to this database, the more value it will present to your business: you want historic, thorough, and most importantly, accurate data.

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Project Management

Why you should be using Task Management Software to track your projects

If you’re reading this, we’re willing to bet you’re familiar with having multiple ongoing projects to manage, each containing its own tasks, data and people that need directing. In these instances, organisation is just as important as the accuracy and profitability of your projects: in fact, it leads to them.

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Project Management

A guide to Optimisers project management for every business

Project management is a consideration for businesses in every sector across the world. A project is defined as a set of work with a particular objective, to be delivered in a set time, with a conceivable outcome, product or service.

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Marketing Automation

Six functions of Optimiser's email marketing tool that will revolutionise your marketing strategies

While social media casts a larger net and emails can often go ignored in a jammed inbox, email marketing allows you to personalise your communications in a way that’s impossible to achieve using any other means.

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CRM

Ultimate Guide to Beginners CRM Systems

That is why CRM systems are so essential: they collect data and automate processes that save time, and ultimately allow you to operate your business based on data-driven, customer relationship feedback.

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Project Management

Things To Know About Project Management Software

Project management software has revolutionised the way managers stay on top of their projects, helping save time and juggle multiple pressing tasks at once with relative ease. Optimiser’s excellent project management software integrates with CRM (Customer Relationship Management) tools on a larger scale, to link projects with their related pipelines, accounts or contacts for contextually-relevant planning.

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Enterprise Solutions

What is ERP Software and 3 reasons Optimiser generates value for your business

Enterprise Resource Planning (ERP) software is used by enterprises across sectors to streamline information and processes across the organisation’s entire scope. But what exactly is it, and why is it that businesses around the world swear by it to optimise their businesses?

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Customer segmentation— a marketing essential

Nowadays, the level of personalisation tools available to big business make it imperative that every company does what it can to personalise their engagements with customers. Up to 74% of consumers report becoming frustrated when a brand’s messaging has nothing to do with their interests. This is where customer segmentation comes in...

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Why customer engagement is essential

Your brand’s engagement with customers is one of the most important factors in expanding and strengthening your business. Engaging with your users at any point in the sales funnel with lively and personalised content.

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Tips for choosing a CRM provider for your small business

Choosing a CRM suite for your company can be intimidating when there are so many options that claim to create business miracles. If you have never worked with a CRM toolkit before, it is there to optimise your internal management and organisation procedures, make retaining customers easier, and to grow your business.

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