Blog

Hospitality CRM

What are the telltale signs that your hotel management software isn't working?

Hotel management software is essential for business operations, from smoothening the workflow to staff management. If they are not making your life easier, the software selected might not be ideal for your business.

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Retail CRM

Ecommerce and In-Store shopping: The Best of Both Worlds with Retail CRM

There is a constant debate on whether E-Commerce will finally take over in-store shopping as the preferred means of conducting sales. However, studies have shown that both are more likely to co-exist to provide a better customer experience.

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A Small Business Owner’s Guide to Choosing and Using CRM Software

Selecting a CRM is not a daunting task when you are familiar with the business requirements and the areas you wish to grow in.

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How Businesses Should Analyse Sales Data?

Sales data analysis is incredibly important for every organisation. From sales forecasting to analysing how much the organisation will grow, this data plays a major role in making important business decisions.

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Why do Retail Businesses Need CRM Software?

As businesses begin to grow, they struggle with data management and maintaining the same customer experience they started with. A CRM assists them in increasing customer satisfaction and increasing customer retention.

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We Debunked These 5 Myths About Workplace Effectiveness

Workplace effectiveness is a challenge faced by every organisation. But what many do not realise is that in following a commonly believed work culture, they are harming their productivity unwittingly.

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How Optimiser is Helping These Membership Organisations

Regardless of business size and industry, CRM serves as a great tool to increase marketing productivity and sales. What if we add several other features to it? The outcome would be a complete business solution with ''One Platform''. This is what Optimiser serves.

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What are the Benefits of CRM in the Hotel Industry?

Hotels have started to adopt CRM to streamline their operations, but they are still discovering their fullest potential.

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Why do you Need Cloud-Based CRM Solutions for your Business?

Cloud-based CRMs have multi-functionality, which comes with easy installation and is simple to use. Equipped with added security, these CRMs are customisable and affordable.

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How is the Hospitality Industry Using CRM, and How Could They Use it Better?

Using CRM to personalise the guest experience and improve customer satisfaction, hotels have been using the software for campaigns, sales, productivity, operations, and more.

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Artificial Intelligence

Top Reasons How Artificial Intelligence can Reshape Marketing in Future

A powerful tool for marketing, AI has a lot to offer to marketers around the world. If AI evolves, how will it impact marketing in the future?

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How to Find the Right Hotel Management Software for your Hotel Business

Coming with functions such as booking management, guest relationship maintenance, invoicing, accounting, rostering and much more, this blog covers how to select the right hotel management software for your hotel business.

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What are the Best Lead Management Practices to Drive Conversion?

Before finding a good lead management software, one must ensure that the other practices to drive up conversions are not being sidelined.

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Four Important Ways to Leverage Marketing Technology for Brand Advocacy

Brands have been trying for years to understand their consumers and the psychology behind them. The better the consumer analysis is, the better a company sells.

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How is Optimiser Productive in Digital Marketing Workflow?

Digital Marketing workflow can ensure that your organisation's growth is not hampered from within. Finish your projects on time with Optimiser and gain new milestones.

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Find the Best Email List Management Tips for Every Business Owner

Email List Management should not be neglected because subscribers' actions can impact the organisation's reputation. Even getting marked as spam can be detrimental for your business.

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How Artificial Intelligence Benefits Sales and Marketing Teams?

AI has been advancing every discipline it has interacted with to date. As a result, businesses have benefited from the use of it immensely. From acquiring leads to sending emails, machine learning has significantly contributed to generating revenue and elevating business growth.

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CRM

What is the difference between ERP Software and CRM?

ERP and CRM are commonly known software used by businesses. While they are quite similar, they are different from each other as well.

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How to Build a Robust Learning Environment for Remote Teams

A Learning Culture within the organisation sends the message to the employees that they have the space to express themselves and have the opportunity to grow wherein they will have the full support of the company.

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Top Work from Home Distractions and Ways to Regain Focus

Work from home distractions can impact your productivity. These distractions are quite innocent however, with a proper schedule and planning, overcoming these will be a walk in the park for you.

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How can Artificial Intelligence Drive Organisational Success?

There is no denying that Artificial intelligence will take over every industry and people's day-to-day lives. As a result, companies are investing in Artificial intelligence to further their businesses and introduce new technologies.

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How to Reduce Business Complexity with Optimiser?

Businesses can be complex to handle. Some may have an affinity for business but do not have the understanding of numbers and making reports. They may look at big numbers and crunch under pressure.

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How to Create a Successful Marketing Automation Strategy?

Marketing is the key to any organisation's growth. To assist with the process, marketing automation automates much of the work, dishes out metrics for evaluation, and collects data to develop successful campaigns.

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Sales CRM

Top 3 ways to Nail your Next Sales Email

Sending sales emails every day and not receiving a response can be discouraging. One begins to wonder if the hype around email marketing for sales is worth it or not.

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CRM

4 Ways how Optimiser CRM can Simplify the life of Remote Teams?

Optimiser is a state-of-the-art comprehensive CRM solution that offers the power of one platform to organise your business. With this unified business solution, you do not have to be physically present to access the data.

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Sales Automation

Positive Key Sales Metrics to Watch Out

Sales metrics allow you an all-rounder perspective of your business and point out what needs improvement and working out best for your organisation. It can make you compete with your previous results and target to gain new milestones.

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Guide to Email Marketing Success

This is a guide on achieving email marketing success with creative content that is personalised and hyper-targetted. Listing components, a guide on effective marketing copies and benefits of email marketing campaigns, this blog discusses all you need to know about email marketing.

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Team Management

10 Essential Features of Team Management Software

Automations allows your team members to work efficiently. The team members can communicate clearly and collaborate remotely. A collaborative tool is a must for every organisation to boost revenue.

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CRM

How Small Businesses Can Find New Ways to Grow?

SMBs have consistently kept adapting to new changes that the world has brought on. Using marketing tools and providing excellent customer service, businesses have managed to gain more customers than they have lost.

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HRM Software

Top Performance Metrics that are Important to Track for business growth

Performance Metrics are vital to every organisation's growth. If one cannot keep track of how the company and its employees are performing, it can hamper the growth of the business. There are various software such as Optimiser HRM that aid in tracking employee performances.

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CRM Software

Find out the Top Marketing Metrics to Track in 2021

Tracking performance with marketing metrics is useful for businesses as they can use the data to design highly effective campaigns and generate more sales. These metrics even warn the marketing teams if or when it is time to change strategies while promoting the brand. What are marketing metrics.

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Customer Service

Effective ways to Increase Customer Service Productivity

One can improve customer service productivity by several means. Some of them include training your employees, equipping them with excellent productivity software, taking feedback etc. As a result, productivity can boost your organisation's performance significantly and establish a loyal customer base.

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Marketing Automation

How Businesses Can Succeed with an Integrated Marketing Strategy?

Integrated marketing can be a vital tool for a business's success. Many organisations use this method of marketing to boost their brand name. It allows businesses an opportunity to establish brand loyalty among customers.

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How to get Organised and Reduce Workplace Stress?

While many people can manage a 40+ hour work week, it is ideal for practising some stress-relieving tips. Eating healthy, exercising, meditating, and even making vision boards play a huge role in maintaining the body's stress levels.

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Email Integration

How Email Integration with CRM can Accelerate Productivity

Email integration is used to link the email platforms with CRM software for seamless communication. Email Integration with CRM offers a host of benefits to any business. But one of the significant advantages of it is the accelerated productivity. With the power of one platform, one can manage their contact and nurture leads efficiently.

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Business Growth

How can local businesses recover from the effects of the COVID-19 pandemic?

Improving operations and adopting new business methodologies can help small businesses to recover from the after-effects of Covid-19. Read out the blog to identify five points that small businesses can do to recover.

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Lead Management

Sales Ready Leads with Lead Scoring

Lead scoring is vital for every business. It is used by organisations to gain potential customers by analysing data available from existing customers. Through which the Sales and Marketing teams can focus on high-value customers.

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Marketing Automation

How to create an effective landing page for your next campaign

Marketing automation software for agencies and in-house marketing teams is set up to capture data from this page, and guide further campaign strategies by scoring leads and generating clicks reports.

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Sales and Marketing

How to Achieve Better Alignment between Sales and Marketing Teams?

Misalignment between the two teams should never be underestimated. When they work together, they aim to create a more unified and satisfying customer experience and provide predictable results.

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Event Management Software

Manage the Arts Industry Boom with Event and Project Management

Project Management Software helps to manage projects and tasks from the beginning. It offers better opportunities to communicate and collaborate with your team to keep projects within budget and time.

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CRM

How to use the Top CRM platform for Communications to Optimise Organisational Success?

A successful CRM program starts with a clear vision. The main purpose of your CRM is to help you achieve organisational goals, which is only possible through clear communication. Find out how to use the top CRM platform to optimise the success of an organisation.

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Why should we Support Local Businesses in the UK in 2021?

Why should we Support Local Businesses in the UK in 2021?

The Covid-19 pandemic has affected thousands of businesses across the United Kingdom. However, to ensure the well-being of small businesses, it is essential to support such businesses. With the government introducing various schemes, and people came ahead to support local businesses. Let’s find out the top reasons to support local businesses in the UK.

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Sales CRM

Bring Predictability to your Revenue Pipeline with Optimiser Sales Suite

Optimiser is a leading CRM platform that offers integrated Sales Suite that brings predictability to your revenue pipeline with Sales Suite.

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CRM

Why companies prefer CRM over traditional marketing?

Manage your operations, marketing, sales, projects, contacts, pipelines, tasks and much more with Optimiser's CRM. Known as the best CRM software, Optimiser CRM is a complete business solution for all types of businesses.

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Business Automation

Growth Hacks: how business automation works

Automation allows business owners to accomplish repetitive tasks or gather large quantities of data. It offers customer support, generates more leads, improves rapport with consumers, and gathers data for future campaigns.

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Business Suite

How Behavioural Personas Drive Business Growth?

Optimiser is a leading CRM software and a complete business solution that offers a marketing suite, sales suite, and several others feature to help you market your product. It allows you to understand behavioural personas leading to desirable products and services.

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CRM for Small Business

Top 3 surprising affordable secrets to the best small business management from home

Optimiser is a leading CRM and order management software that helps to market home business. Accessible from any device, utilise the latest and the most accurate data using a single platform. Integrate your third party legacy tools and systems for seamless data transfer.

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CRM Software

How CRM Tools are the Best way to Promote Intuitive Team Cohesion

CRM can successfully promote and streamline internal work processes allowing better resource management and team cohesion. Accessible from any device, utilise the latest and the most accurate data using a single platform. Integrate your third party legacy tools and systems for seamless data transfer.

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CRM

Optimiser's superstar guide to the best email tracking with powerful results

Email Tracking is perhaps the most straightforward approaches to comprehend and put together your organization better, but so numerous business supervisors are passing up a great opportunity! It's an ideal opportunity to discover what are the benefits of email tracking, and how to acquire these incredible outcomes from email software.

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Business Automation

How are Sales and Marketing Automations more Powerful Together?

Automations save time for employees on the most administrative tasks in their day: most sales reps feel that the biggest drain on their time resources are repetitive tasks. Blending these two types of automation creates a single platform from which all customer-related business activities can be managed and monitored.

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Marketing Suite

What are the 5 most effective customer segments and how do I use them?

Customer segmentation refers to the process by which marketing and sales split a target audience into sectioned groups for easier and more personalised communications. It is important to identify which customer segment you’re targeting in order to keep all content on brand, relevant, and to maximise your value proposition.

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CRM

What is the best way to organise even the busiest calendar?

The modern office is overrun with administrative work, organisational chaos and messy calendars. But things don’t need to be that way! Modern calendar organisation tools have grown in sophistication and number, and are now the best way to organise even the busiest schedule.

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Sales CRM

3 Shocking Reasons You Should Be Analysing Your Sales Data Right Now

Analysing sales data is vital for all businesses as it helps to empower the sales team with data and streamline businesses process that range from lead scoring and nurturing to onboarding and relationship management at different touch points of the buyer journey.

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CRM

How you will benefit from optimised Contacts in Optimiser

A good Contact database will not only help you stay in touch, but allow you to create stronger customer relationships, make bigger sales and improve your revenue using fewer resources. Read on to find out how Optimiser's CRM-integrated Contacts can benefit your business today.

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What is sales management and how can I improve it?

Sales management is a process every business will use in order to streamline, organise and improve their sales and revenue. Without the right sales management software, however, your business could be falling behind its competitors and losing potential. Read on to discover more about the super-powered secret behind the most successful sales managers.

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Top 3 ways digital sales and marketing can help you succeed in your business plan

Dependent on what your overall goals for your business are, your digital tools can perform functions to help you meet KPIs faster. What you might not know is that, no matter whether you have invested in sales tools, marketing tools or both, there is a way to use them in which you can achieve any goal you have for your business! Intrigued? Read on to find out how the instruments you need to optimise your performance may already be in your toolkit.

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Why are marketing automations so vital? Discover the surprising benefits

Marketing automations are the secret tools that most strong competitors will be using to: create excellent marketing strategies, utilise resources cleverly, and allow their business to compete on a global level. Find out exactly how marketing automations will benefit your business, and why they should make up a vital part of your digital strategy.

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How digital sales and marketing toolkits are more powerful together

Dependent on your business goals and game plan, your sales and marketing toolkits can perform different functions. The nature (and benefit!) of cloud-hosted business software is that it is fully flexible and expandable: you’ll never find your toolkit falling short of your expectations, whether your business undergoes rapid growth, a change in directions, or a market fluctuation.

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4 Essential features of your Sales Team Toolkit

You may be aware that having a digital toolkit for your sales team will benefit your sales overall, but do you know which are the essential tools you should expect from your provider? And exactly how do they work? Read on to discover the real power of digital sales tools.

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Sales

Convert leads to deals with this digital sales toolkit

Digital sales tools are the main way businesses can hope to convert more of their best and most promising leads into sales and increased revenue. Discover how Optimiser’s sales tools will help sales and marketing teams optimise the customer journey leading to deal growth.

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CRM for Sales

Master success at sales with these digital sales toolkit

It is widely accepted that a CRM tool is an effective way of improving your business’s internal and external people management: even before most businesses moved to entirely digital operation. In 2020 and 2021, even more of your company’s functions need to take place online; including sales which has always concerned building strong relationships predominantly in person.

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Marketing

Who needs marketing automation software and why is it important?

Marketing automation is the final touch to successful digital marketing. An essential feature in your lead funnel, no matter the industry or size of your business, they have the ability to reduce outgoing marketing costs while simultaneously increasing revenue: resulting in a huge productivity boost. Read on to find out more.

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CRM

How to feed emails to activity system and how to turn emails into tasks

You may want to share this information with your teams, relay it into tasks, or add it to your CRM database. Many companies have used manual information transfer for many years and may not have realised there is a simpler, more efficient way of managing their emails and task system.

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Marketing

How to boost your marketing with powerful marketing suite tools

Digital marketing suites are a great and effective way to boost your business’s marketing. See improvements in your ROI, productivity and revenue almost immediately using smart automations, analytics and other risk-reducing tools. Read on to find out more about the power of the marketing suite.

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How Optimiser is a great sales manager toolkit

Sales manager toolkits are vital suites of tools designed to help run a sales department. They are usually oriented at streamlining the managers’ high-volume daily tasks: monitoring tasks, the budget, people management and communicating with key decision makers in upper management.

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Customer acquisition to retention: from personalised campaigns to lead nurturing

When it comes to doing business, the customer has the power. That is why Optimiser’s software has CRM tools at its core: ensuring each of your processes has customer satisfaction at its core. From acquisition to retention, how can software ensure you provide a positive experience every time?

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How B2B sales toolkit can help enterprises grow

B2B sales have unique and different requirements that reps need to be considering. Since sales volumes are often much larger, the pipeline is much longer, more complex and involves many more parties sign-off. CRM integrations and a B2B sales toolkit encourage growth by promoting relationship-centric sales funnels.

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CRM

Why companies prefer CRM over traditional marketing

CRM is a marketing manager’s secret ingredient to perfecting the marketing mix. By providing detailed insights, automations, and email marketing, you save time and financial resources for your teams. Generate more bottom line activity, create a cohesive sales and marketing workflow, and turn more prospects into closed won accounts.

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CRM

GDPR and CRM: How to manage your customer data in 2021

GDPR states that it’s the company's responsibility to protect customer data through rules for its collection and storage. By not doing so, your business is vulnerable to lawsuits, fines and more. Read on to discover how your CRM is the ultimate tool to manage customer data in a GDPR-friendly way.

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CRM

How you can plan sales with Optimisers CRM analytics

CRM Analytics is a key ingredient in creating a strong sales plan. Allowing you to generate predictions based on realistic capacities and your sales history, CRM helps to generate achievable yet ambitious KPIs for your sales team. Read on to find out why you should be planning sales using CRM.

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Marketing

Automate your marketing and focus on conversions

Automations are a great way for businesses from any industry to drive a more productive and structured sales funnel, optimise the customer experience and generate higher sales. By saving reps’ time on manual repetitive tasks, they can handle more conversions from your high-volume pipeline.

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Lead Management

Five ways to leverage Optimisers Lead Management suite

Lead management makes up part of the customer cycle, sitting in between the acquisition and sales portion of a business’s onboarding funnel. Referring to the method by which businesses capture and keep a prospective customer’s interest in their product or service.

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Customer Journey

Four tips to driving the customer journey with CRM

Your customer journey is the most influential factor in your successes in sales growth and maintenance, and it all begins with Customer Relationship Management (CRM). CRM tools are the key ingredient to perfecting your customer experience, optimising your onboarding techniques and nailing client nurturing. Read on to find out more.

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Digital Automation

Growth Hacks how business automation works

Automations are in frequent use across most technologies without anyone even realising, so why are businesses not doing the same to optimise their growth? By saving time and financial resources on routine tasks, business managers can send productivity, sales and growth skyrocketing with very little effort.

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Optimiser Features

How to Create and Optimise Contacts in Optimiser

A strong Contacts database is an asset to any business across every industry. Your strong Contacts list should contain comprehensive, clean and cloud-based profiles that integrate with key CRM, marketing and sales features. You can build excellent customer relationships with Optimiser's Contacts: read on find out how!

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CRM for Sales

Five ways to drive sales growth

Driving sales growth should be at the forefront of any business’s considerations looking to bounce back from the difficulties of 2020. Developing a holistic sales strategy that prioritises reducing outgoing time and financial resources, while building a stronger pipeline and nurturing existing customers is the best way to do so.

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CRM

Best Free CRM Software for Growing Business

Business growth is something every business owner considers and struggles with. CRM software is the modern miracle solution that managers use to enhance processes across the entire company scope: from the bottom line to contact nurturing, it allows you to build a stronger sales cycle and grow your business.

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CRM

Five ways Artificial Intelligence is transforming CRM

While CRM alone is a powerful tool to optimise customer-related business operations, recent developments in AI have enabled even more powerful, insightful and accurate CRM guidance. Businesses can rely on their AI-powered CRM to structure data, handle increasingly complex relationships, and create predictive forecasts.

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CRM

How CRM software can make shocking improvements to your real estate management

CRM software is a tool that will revolutionise the way you handle the real estate process. For deal closing, the tool helps you to find client information easily, lead them through the buying process, and make closures on properties. Step away from messy spreadsheets and use a tool that is fit-for-purpose.

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Customer Journey

Best customer experience advice Do you know how to make the best user journey

Customer experience (CX) is made up of every interaction a customer has across your company, from discovery to purchase and ending with feedback, advocacy or repeat custom. A positive CX can influence prospects even before their first interaction with you, which is why building a great CX is essential.

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CRM

CRM software do you know about these surprising benefits

CRM software is a business staple. You may think you know all there is to know about using CRM and its benefits, but with the face of customer relationships rapidly switching to digital since 2020, CRM providers have done a lot of developing that you may be unaware of!

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Customer Journey

Five ways to Create a Seamless Workflow between Customer Acquisition and Delivery

An issue that most companies will experience at some stage of their growth is a degree of separation between individual departments. Comprehensive communication systems are the key to bridge this gap: now more than ever.

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CRM

Five uses of CRM software that will make you better at growing business

CRM is the right fit for any business that provides a service or product to customers, whether on a subscription or single-purchase basis. From clubs to not-for-profits, SMEs to global enterprises, the CRM system integrates with the current essential technology you use for the everyday running of your business.

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CRM

Why is CRM important and 3 ways you can Optimise to achieve more

Developing and nurturing customer relationships are more important now than ever. As many businesses face issues with revenue, productivity and a rapidly changing marketplace.

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Project Management

Six productivity boosting tools for your successful business

Monitoring and encouraging productivity is essential if you hope to out-do competitors, grow year-on-year, and stay at the forefront of expanding markets. Thanks to globalisation and the internet, your company now competes on a worldwide playing field, no matter its size or function.

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Does your cloud provider easily compete with this list of great essential features

Switching to the cloud removes IT costs on servers for infrastructure installation, maintenance and repairs. Wherever the cloud user’s data is hosted, servers provided by IoT providers are almost always online and available on-demand.

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CRM for Sales

How futuristic digital sales tools can power an expert sales strategy

Digital sales tools are some of the latest in a long line of innovations by workplace software providers. While building brand relationships with clients and customers has remained the same, technology has become more sophisticated to make the daily role of a sales rep easier than ever before.

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Lead Management

How can small businesses start using lead management software

Lead management is a part of the customer life cycle: referring to the process businesses use to capture interest in the product or service they offer, and convert that interest into sales. Of course, this process is vital for every business hoping to meaningfully increase sales as it allows the creation of tailored targeting strategies.

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Marketing Automation

How small businesses can succeed with Optimiser's marketing suite

By integrating marketing software systems into your every day marketing processes, you can optimise the way you connect with your target audience, design and execute campaigns, and convert interest into a sale. Marketing softwares is often integrated with CRM for small businesses.

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Marketing Automation

4 benefits of data optimisation that can revolutionise your marketing strategies

Data collection is useful across the full scope of a business’s day to day activities, such as setting targets and KPIs, making predictions and forecasts, and securing the future of your company. But one of the places it can be most useful is marketing.

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CRM

How to create a valuable CRM database

A CRM database is essentially a store of your data about your business’s customer relationships. The sooner your company starts uploading to this database, the more value it will present to your business: you want historic, thorough, and most importantly, accurate data.

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Project Management

Why you should be using Task Management Software to track your projects

If you’re reading this, we’re willing to bet you’re familiar with having multiple ongoing projects to manage, each containing its own tasks, data and people that need directing. In these instances, organisation is just as important as the accuracy and profitability of your projects: in fact, it leads to them.

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Project Management

A guide to Optimisers project management for every business

Project management is a consideration for businesses in every sector across the world. A project is defined as a set of work with a particular objective, to be delivered in a set time, with a conceivable outcome, product or service.

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Marketing Automation

Six functions of Optimiser's email marketing tool that will revolutionise your marketing strategies

While social media casts a larger net and emails can often go ignored in a jammed inbox, email marketing allows you to personalise your communications in a way that’s impossible to achieve using any other means.

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CRM

Ultimate Guide to Beginners CRM Systems

That is why CRM systems are so essential: they collect data and automate processes that save time, and ultimately allow you to operate your business based on data-driven, customer relationship feedback.

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Project Management

Things To Know About Project Management Software

Project management software has revolutionised the way managers stay on top of their projects, helping save time and juggle multiple pressing tasks at once with relative ease. Optimiser’s excellent project management software integrates with CRM (Customer Relationship Management) tools on a larger scale, to link projects with their related pipelines, accounts or contacts for contextually-relevant planning.

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Enterprise Solutions

What is ERP Software and 3 reasons Optimiser generates value for your business

Enterprise Resource Planning (ERP) software is used by enterprises across sectors to streamline information and processes across the organisation’s entire scope. But what exactly is it, and why is it that businesses around the world swear by it to optimise their businesses?

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Customer segmentation— a marketing essential

Nowadays, the level of personalisation tools available to big business make it imperative that every company does what it can to personalise their engagements with customers. Up to 74% of consumers report becoming frustrated when a brand’s messaging has nothing to do with their interests. This is where customer segmentation comes in...

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Why customer engagement is essential

Your brand’s engagement with customers is one of the most important factors in expanding and strengthening your business. Engaging with your users at any point in the sales funnel with lively and personalised content.

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Tips for choosing a CRM provider for your small business

Choosing a CRM suite for your company can be intimidating when there are so many options that claim to create business miracles. If you have never worked with a CRM toolkit before, it is there to optimise your internal management and organisation procedures, make retaining customers easier, and to grow your business.

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