Marketing
Marketing automation is the final touch to successful digital marketing. An essential feature in your lead funnel, no matter the industry or size of your business, they have the ability to reduce outgoing marketing costs while simultaneously increasing revenue: resulting in a huge productivity boost. Read on to find out more.
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You may want to share this information with your teams, relay it into tasks, or add it to your CRM database. Many companies have used manual information transfer for many years and may not have realised there is a simpler, more efficient way of managing their emails and task system.
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Digital marketing suites are a great and effective way to boost your business’s marketing. See improvements in your ROI, productivity and revenue almost immediately using smart automations, analytics and other risk-reducing tools. Read on to find out more about the power of the marketing suite.
learn moreSales manager toolkits are vital suites of tools designed to help run a sales department. They are usually oriented at streamlining the managers’ high-volume daily tasks: monitoring tasks, the budget, people management and communicating with key decision makers in upper management.
learn moreWhen it comes to doing business, the customer has the power. That is why Optimiser’s software has CRM tools at its core: ensuring each of your processes has customer satisfaction at its core. From acquisition to retention, how can software ensure you provide a positive experience every time?
learn moreB2B sales have unique and different requirements that reps need to be considering. Since sales volumes are often much larger, the pipeline is much longer, more complex and involves many more parties sign-off. CRM integrations and a B2B sales toolkit encourage growth by promoting relationship-centric sales funnels.
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CRM is a marketing manager’s secret ingredient to perfecting the marketing mix. By providing detailed insights, automations, and email marketing, you save time and financial resources for your teams. Generate more bottom line activity, create a cohesive sales and marketing workflow, and turn more prospects into closed won accounts.
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GDPR states that it’s the company's responsibility to protect customer data through rules for its collection and storage. By not doing so, your business is vulnerable to lawsuits, fines and more. Read on to discover how your CRM is the ultimate tool to manage customer data in a GDPR-friendly way.
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CRM Analytics is a key ingredient in creating a strong sales plan. Allowing you to generate predictions based on realistic capacities and your sales history, CRM helps to generate achievable yet ambitious KPIs for your sales team. Read on to find out why you should be planning sales using CRM.
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Automations are a great way for businesses from any industry to drive a more productive and structured sales funnel, optimise the customer experience and generate higher sales. By saving reps’ time on manual repetitive tasks, they can handle more conversions from your high-volume pipeline.
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Lead management makes up part of the customer cycle, sitting in between the acquisition and sales portion of a business’s onboarding funnel. Referring to the method by which businesses capture and keep a prospective customer’s interest in their product or service.
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Your customer journey is the most influential factor in your successes in sales growth and maintenance, and it all begins with Customer Relationship Management (CRM). CRM tools are the key ingredient to perfecting your customer experience, optimising your onboarding techniques and nailing client nurturing. Read on to find out more.
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Automations are in frequent use across most technologies without anyone even realising, so why are businesses not doing the same to optimise their growth? By saving time and financial resources on routine tasks, business managers can send productivity, sales and growth skyrocketing with very little effort.
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A strong Contacts database is an asset to any business across every industry. Your strong Contacts list should contain comprehensive, clean and cloud-based profiles that integrate with key CRM, marketing and sales features. You can build excellent customer relationships with Optimiser's Contacts: read on find out how!
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Driving sales growth should be at the forefront of any business’s considerations looking to bounce back from the difficulties of 2020. Developing a holistic sales strategy that prioritises reducing outgoing time and financial resources, while building a stronger pipeline and nurturing existing customers is the best way to do so.
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Business growth is something every business owner considers and struggles with. CRM software is the modern miracle solution that managers use to enhance processes across the entire company scope: from the bottom line to contact nurturing, it allows you to build a stronger sales cycle and grow your business.
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While CRM alone is a powerful tool to optimise customer-related business operations, recent developments in AI have enabled even more powerful, insightful and accurate CRM guidance. Businesses can rely on their AI-powered CRM to structure data, handle increasingly complex relationships, and create predictive forecasts.
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CRM software is a tool that will revolutionise the way you handle the real estate process. For deal closing, the tool helps you to find client information easily, lead them through the buying process, and make closures on properties. Step away from messy spreadsheets and use a tool that is fit-for-purpose.
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Customer experience (CX) is made up of every interaction a customer has across your company, from discovery to purchase and ending with feedback, advocacy or repeat custom. A positive CX can influence prospects even before their first interaction with you, which is why building a great CX is essential.
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CRM software is a business staple. You may think you know all there is to know about using CRM and its benefits, but with the face of customer relationships rapidly switching to digital since 2020, CRM providers have done a lot of developing that you may be unaware of!
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An issue that most companies will experience at some stage of their growth is a degree of separation between individual departments. Comprehensive communication systems are the key to bridge this gap: now more than ever.
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CRM is the right fit for any business that provides a service or product to customers, whether on a subscription or single-purchase basis. From clubs to not-for-profits, SMEs to global enterprises, the CRM system integrates with the current essential technology you use for the everyday running of your business.
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Developing and nurturing customer relationships are more important now than ever. As many businesses face issues with revenue, productivity and a rapidly changing marketplace.
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Monitoring and encouraging productivity is essential if you hope to out-do competitors, grow year-on-year, and stay at the forefront of expanding markets. Thanks to globalisation and the internet, your company now competes on a worldwide playing field, no matter its size or function.
learn moreSwitching to the cloud removes IT costs on servers for infrastructure installation, maintenance and repairs. Wherever the cloud user’s data is hosted, servers provided by IoT providers are almost always online and available on-demand.
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Digital sales tools are some of the latest in a long line of innovations by workplace software providers. While building brand relationships with clients and customers has remained the same, technology has become more sophisticated to make the daily role of a sales rep easier than ever before.
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Lead management is a part of the customer life cycle: referring to the process businesses use to capture interest in the product or service they offer, and convert that interest into sales. Of course, this process is vital for every business hoping to meaningfully increase sales as it allows the creation of tailored targeting strategies.
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By integrating marketing software systems into your every day marketing processes, you can optimise the way you connect with your target audience, design and execute campaigns, and convert interest into a sale. Marketing softwares is often integrated with CRM for small businesses.
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Data collection is useful across the full scope of a business’s day to day activities, such as setting targets and KPIs, making predictions and forecasts, and securing the future of your company. But one of the places it can be most useful is marketing.
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A CRM database is essentially a store of your data about your business’s customer relationships. The sooner your company starts uploading to this database, the more value it will present to your business: you want historic, thorough, and most importantly, accurate data.
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If you’re reading this, we’re willing to bet you’re familiar with having multiple ongoing projects to manage, each containing its own tasks, data and people that need directing. In these instances, organisation is just as important as the accuracy and profitability of your projects: in fact, it leads to them.
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Project management is a consideration for businesses in every sector across the world. A project is defined as a set of work with a particular objective, to be delivered in a set time, with a conceivable outcome, product or service.
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While social media casts a larger net and emails can often go ignored in a jammed inbox, email marketing allows you to personalise your communications in a way that’s impossible to achieve using any other means.
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That is why CRM systems are so essential: they collect data and automate processes that save time, and ultimately allow you to operate your business based on data-driven, customer relationship feedback.
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Project management software has revolutionised the way managers stay on top of their projects, helping save time and juggle multiple pressing tasks at once with relative ease. Optimiser’s excellent project management software integrates with CRM (Customer Relationship Management) tools on a larger scale, to link projects with their related pipelines, accounts or contacts for contextually-relevant planning.
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Enterprise Resource Planning (ERP) software is used by enterprises across sectors to streamline information and processes across the organisation’s entire scope. But what exactly is it, and why is it that businesses around the world swear by it to optimise their businesses?
learn moreNowadays, the level of personalisation tools available to big business make it imperative that every company does what it can to personalise their engagements with customers. Up to 74% of consumers report becoming frustrated when a brand’s messaging has nothing to do with their interests. This is where customer segmentation comes in...
learn moreYour brand’s engagement with customers is one of the most important factors in expanding and strengthening your business. Engaging with your users at any point in the sales funnel with lively and personalised content.
learn moreChoosing a CRM suite for your company can be intimidating when there are so many options that claim to create business miracles. If you have never worked with a CRM toolkit before, it is there to optimise your internal management and organisation procedures, make retaining customers easier, and to grow your business.
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