Optimiser Hospitality Solution

Operate, manage and grow your business with Optimiser

Try For Free

Operate, manage and grow your business with Optimiser’s Hospitality Solution

The right property management system is key to a successful hotel. The system that makes your front desk workflow easy will create a seamless experience for guests. Besides, the businesses associated with hospitality need to work as efficiently as possible to streamline operations.

Technology continues to advance in all industries, and hospitality is beginning to reap the benefits. The old age manual systems of hospitality businesses is a passe now. The latest developments in hospitality management software have come as a blessing for businesses.

What are the challenges with the Hospitality industry?

Reportedly, one-quarter of the hotel software budget goes towards property management systems. With this hefty investment, these applications are expected to solve broad business challenges. As the hospitality sector is evolving, outdated applications may not solve problems that come with modern infrastructure. Some of the challenges that businesses in the hospitality industry face:

A scattered rate management system consumes time, and manual entry is open to errors

Lack of insight into customer analysis and segmentation

Employee activity tracking and management

Attracting and engaging the right prospects at the right time

Sharing data storage organisation within different departments

Difficulty in retaining guests and rate negotiation

Attract and engage with customers with the best platform for the hospitality sector.

How Optimiser improves sales and offers for better customer experience

Scattered data brought on one platform

01

With easy on-boarding process bring large-scale scattered datasets distributed on multiple channels on a single platform

02

Collected data can be utilised to understand customer behaviour and demographics

03

Get reports on CTR, bounce rate and conversion to make better business decisions from Optimiser Marketing Suite

04

Centralise content and data. Share files securely on-platform within the team using Optimiser Cloud Storage

Tracking sales activities and ROI

01

With Optimiser Sales Suite, identify activities that push deals to close and drive revenues for the sales team

02

With in-built reports make informed decisions to improve quality of leads and scale profitability

03

Get one view of all properties with respect to sales activity and calculate sales team cost versus revenue earned to measure ROI using Analytics

04

This CRM software comes with an automated pipeline tool to enhance conversion strategies and manage a higher enquiry volume

Team collaboration with account history

01

Single source of truth for information to store account history and contact management

02

Use contact history to create a comprehensive and personalised user experience

03

Run unlimited reports within Optimiser’s CRM to view your most important data metrics at a glance

04

Give appropriate access to staff based on role to view their schedule and client appointments using the Shop Suite

Identify prospects and engage - travel agents and corporates

01

With Optimiser CRM, easily segregate type of prospects like a travel agent or corporate

02

Deliver relevant messages to clients based on who they are and how they connect with your business using Workflow Automation

03

Identifying the type of prospects to find out ways to engage with them using the Marketing Suite

Retaining guests

01

Gather company data at one place to make smarter decision using CRM

02

CRM-integrated Sales Suite keeps the customer at the heart of sales strategy from acquisition to retention

03

With Marketing Automation, email guests about the latest offerings and discounts

Revenue generation

01

With many happy and satisfied guests, it reflects on the revenue

02

Smoothens operation to improve overall profitability of the business

03

Increase the number of clients having faith with personalised emails using Marketing Automation, leading to more revenue generation

Rate negotiations - centralised rate management system

01

Save time by eliminating manual entries of negotiated rates using Optimiser-Opera Integration

02

Sales team can create rate plans for different booking sources, whether OTA, direct, offline or corporate

03

Any member of the sales team can enter negotiated rates into one centralised system

Better Together – Integrate your Opera with Optimiser

Now you can integrate Optimiser with your existing Opera PMS and further smoothen the process for your sales and marketing team. Opera is the most effective property management system used by large hotels to deliver comprehensive property management for your hospitality business. By integrating Opera with Optimiser, you would provide the excellent guest experience and improve business performance with real-time updates. The Optimiser brings the power of one platform and simplifies your hotel management.


One powerful platform Simple to use Comprehensive

30 days free trial. No credit card required

From Our Desk

A guide to Optimisers project management for every business
learn more
4 benefits of data optimisation that can revolutionise your marketing strategies
learn more
Customer segmentation— a marketing essential
learn more