CRM software is not only useful for keeping track of customer interactions but also for analysing the data. To any business, data holds precedence. CRM reports and dashboards are extremely helpful for creating the best route to convert the most promising leads into paying customers.
To understand how to create this leak-free customer journey, we will need to take a closer look into CRM analytics and which metrics to track for staying ahead of the market trends.
Let's talk about the benefits of CRM analytics first.
Key metrics to track in 2022
Before jumping to the key metrics you need to track for better business opportunities, you will need to generate dynamics CRM reports and dashboards for some common CRM metrics which include:
1. Customer Turnover
2. Net Promoter Score (NPS)
3. Customer Effort Score (CES)
4. Rate of Renewal
5. Retention Cost
6. Expansion Revenue
7. First Contact Resolution Rate (FCR)
Once you have that, you can break your analysis process into two stages: Pre and post-sales. Using Optimiser CRM, you can get an integrated reporting feature.
Pre-Sale CRM Analytics
For any business to grow, building customer relationship is vital. These relationships can be improved by making sure that every step of the customer journey is mapped out. To attract your prospects to make a purchase, you can track the following metrics:
Also Read: How can marketing campaigns benefit from CRM?
Post-Sale CRM Analytics
Retaining clients is considered more important by most businesses. It means that businesses monitor the customer experience they provide to their clients to ensure that they purchase the business again.
The following metrics for customer loyalty are important to track in 2022:
Give the power to your teams to make better business decisions with Optimiser analytics. Accelerate your business growth with forecasting and grow your ROI.
Understand every aspect of your business performance using the live CRM analyst reports. Using colourful charts and graphs, you can keep up with the trends, cohorts and funnels. Track the achievements of your teams to use resources consciously and increase output. The statistic-driven platform allows you to understand the preferences of your customers and improve the user experience that your business offers. These dynamic reports heighten the conversions and retention rate.
Using AI predictions and scheduled reports, you can secure the future of your business and identify your opportunities.
CRM metrics are vital for sales, marketing and customer service teams. These teams interact with the customers more than any other department, and therefore, need all the ammo they can get to provide an enhanced customer experience. With Optimiser CRM by your side, individuals can accomplish improved customer retention and brand advocacy.
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