Hybrid events have been transforming the world of event management since the pandemic began. In the beginning, planners and organisers were wondering what the world of events will look like in the future. Making a successful leap into the future seemed like a challenge.
However, there are some key takeaways from hybrid events and how they will bring back in-person events in the future.
By now, event planners are used to organising events online. While the sudden change that required them to organise events online was shocking but not difficult, physical events require prior planning. One can organise an online event in a shorter amount of time with lesser resources. That is why they are such a hit amongst smaller businesses.
Once event planners begin to prepare for physical events, hybrid events will assist in boosting their confidence. They will start small and cater to a limited number of people due to crowd restrictions. As the number increases, they will be able to adapt to larger crowds seamlessly.
Another example of the situation can be, in case a state goes into lockdown, this event can be shifted online and the planner will not face many hindrances as they have already been planning to host the event both in physical and virtual spaces.
If companies are facing trouble with the turnout rate of physical events, they can rely on online spaces to improve the attendee number. It is a great backup plan. Also, it does not hurt to know that more than 57% of the attendees find their confidence in hybrid events increasing after attendance.
Virtual events note more registering guests but a reduced turnover rate as compared to physical events. This is a common problem with free events.
However, with hybrid events, it means a bigger audience as well as more money. Many-a-times, people lose interest in events as there is rapport being created with the prospective attendees. Due to lack of communication, they are likely to forget about your event. When no buzz or excitement is being created, even the hybrid environment will not be able to make your event a success.
By using Optimiser's Event Management suite and the Marketing suite, you can handle event preparation as well as social media communication to ensure that there is a solid image being created in the minds of the registering guests. Once people's interest is ignited, they are likely to participate in pre-event activities, actively use hashtags, share event news, and even invite people with them. You will be able to connect with the local community as well as gain an audience on a global scale.
3. Support for In-Person Events
While hybrid events have been around for almost two years, many theories are revolving around them. The primary theory is about how they are going to evolve. The biggest one is that the event attendance will grow when there is a solid in-person event being organised. The model suggested for hybrid events is that it will assist in-person events as a satellite of the physical event. This means that in a meeting taking place in the United Kingdom, there will be an option to attend both physically or from an online source. There is an estimate that the event planners will see about 60 to 70 per cent face to face interactions in this model. Those who are uncomfortable or are unable to attend the event can view it from their homes. It will attract a new audience from the UK as well as from around the world.
Opening a new revenue stream and audience, companies will be able to organise better and more relevant events in the future.
Hybrid events can extend the life of the event.
In many trends, it has been observed that an event is not defined as two days in the venue. It is considered as a three-month or a one-month period that includes pre and post-event activities. That way, sponsors and exhibitors have a longer exposure time. If the sponsors are happy with the returns, they will be far more willing to invest in another event of a company. Plus, it is also useful for viral marketing tactics. People can be engaged with different means from an early stage. Before the event is live, one can create a huge following and amplify the message to attract a new audience.
This allows the event organiser and attendees to build a trust-filled relationship. The hybrid model seems to be fostering these relationships that have benefitted companies in the long run. When the actual event is conducted, people will be engaged and interested in the content being dispersed. There is already a relationship between people and thereof, it will not matter if they are attending it virtually or in person. It promises a better attendee experience which is the main objective of the event planners.
Hybrid events may be perceived as a threat to physical events but on the flip side of the coin, they are the key to bringing back in-person events. People have been afraid of stepping outside of their houses due to longer periods of isolation and these virtual events will provide them with the much-needed confidence they need to attend such conferences personally.