Using CRM To Streamline Email Marketing | optimiser
Email marketing crm

Using CRM To Streamline Email Marketing

To reach a wide audience in a cost-effective manner, marketers use email marketing. It allows businesses to send targeted, personalised messages to a large number of people at once, making it a great way to promote products, services, and events. 

One of the main benefits of email marketing is that it allows businesses to build and maintain relationships with their customers. By sending targeted and relevant messages with the help of email marketing software companies, businesses can stay top of mind with their audience, which can help increase brand awareness and loyalty. Additionally, email marketing allows businesses to segment their audience which can help increase engagement and conversion rates.

Email marketing also allows for high ROI and direct conversion. By sending a targeted message to the right person at the right time, the message is more likely to convert into a sale or lead. It is also a cost-effective way to reach a large number of people, as the cost of sending an email is significantly lower than other marketing channels like print or television advertising.


email marketing crm


Another benefit of email marketing is that it provides businesses with valuable data and insights. By tracking open rates, click-through rates, and conversion rates, businesses can learn what types of messages are resonating with their audience and make data-driven decisions about their marketing strategy. Additionally, email marketing software for agencies such as Optimiser provides businesses with detailed analytics on the behaviour of the subscribers, such as which links they click on, and how many times they've opened an email.


CRM For Email Marketing 


CRM software is a handy tool that helps businesses manage and analyse customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, helping to drive sales growth and ultimately, customer retention. CRM systems can be used to streamline email marketing efforts in several ways:


  • Segmentation And Personalisation: A CRM system allows businesses to segment their customer base according to specific criteria such as demographics, purchase history, and behaviour. This means that businesses can send targeted and personalised emails to specific groups of customers, which can help increase the effectiveness of email marketing campaigns.


  • Automation: CRM allows businesses to automate many of the processes associated with email marketing, such as sending out automated welcome emails to new customers, sending out triggered emails based on customer behaviour, and scheduling regular newsletters or promotional emails. This can save businesses a significant amount of time and effort, allowing them to focus on other important aspects of their business.


  • Tracking And Reporting: CRM also provides businesses with detailed tracking and reporting on their email marketing campaigns, including metrics such as open rates, click-through rates, and conversion rates. This allows businesses to monitor the performance of their campaigns and make data-driven decisions about how to optimise their email marketing efforts.


  • Lead Management: CRM can be used to manage leads generated through email marketing campaigns. Businesses can use the software to track leads throughout the sales process, from initial contact to conversion. This helps businesses identify which leads are most likely to convert and allows them to focus their efforts on the most promising leads.


  • Improved Customer Engagement: By using a CRM system with email marketing software web based to streamline email marketing efforts, businesses can improve engagement with their customers. CRM systems can be used to send targeted and personalised messages, which can help build stronger relationships with customers. Not only that but automated emails can help keep customers engaged and informed about the business.


email marketing crm

Also Read: Improving Customer Journey Through Website Mapping


  • Better Data Management: CRM can be used to store and manage customer data, including contact information, purchase history, and behaviour. This data can be used to segment customer groups and create customised email campaigns, which can help increase the effectiveness of email marketing efforts. Additionally, the data can be analysed to gain insights into customer behaviour and preferences, which can help businesses make data-driven decisions about how to improve their overall marketing strategy.


  • Integration With Other Tools: CRM systems can be integrated with other tools such as email marketing software, social media management tools and marketing automation software. This allows businesses to manage all their customer interactions and data in one place and also to easily run cross-channel marketing campaigns.


Optimiser CRM For Marketers

Coming with a powerful Marketing Suite that can be integrated with third-party platforms, Optimiser's Marketing Suite provides all the tools a business needs to stay ahead in the market. Gather data on the audience and create efficient segments to engage with each of them with customised email templates containing personalised messages. Businesses can maximise their ROI with efficient conversions and create brand advocates. Align the sales and marketing departments using this centralised data management system and nurture a collaborative atmosphere between the two departments. 



CRM is a valuable tool for businesses looking to streamline their email marketing efforts. By using a CRM system to segment and personalise their email campaigns, automate processes, track and report on campaign performance, and manage leads and customer data, businesses can improve the effectiveness of their email marketing efforts and ultimately drive sales growth. Additionally, businesses can improve customer engagement, gain insights into customer behaviour, and integrate with other tools to have a better cross-channel marketing strategy.



30 days free trial. No credit card required

iconOne powerful platform
iconSimple to use

Further Resources

CRM software for sales team
Enhancing Digital Transformation: How Customer Experience Leads the Way
Learn More
crm software
Customer Lifetime Value: Understanding The True Worth Of Your Customers
Learn More
CRM for sales and marketing
Unveiling The Impact Of AI In Marketing: Key Concerns Revealed
Learn More