Email marketing is a form of digital marketing that involves sending promotional, transactional, or informational messages to a list of subscribers through email. It is a powerful tool for reaching out to customers and improving return on investment. A 2021 survey discovered that 4 out of 5 marketers would rather give up on social media than email marketing.
However, if your email design is not up to par, you may be losing potential customers. With the help of an email marketing software enterprise, you can keep up with the email trends to make sure that your emails are a hit and never a miss!
Email Design Trends To Utilise In 2023
Incorporating personalisation in your email design can enhance the trustworthiness of your brand and increase customer engagement. Many marketers have found that targeted communication increases customer engagement. There are various ways to customise your email design, such as using the recipient's name, location, or past purchases. However, it's important not to overdo it as too much personalisation can come across as intrusive and spammy. Email marketing software cost very little and allows you to learn as much about your customers and leads and send them communication tailored for them!
A March 2021 study found that the average email open rate was 16.97%, with a 10.29% clickthrough rate, and these numbers have been steadily increasing as more people access their emails on mobile devices. This trend is expected to continue in the coming years, making it essential to optimise your email design for mobile users to increase the chances that they will open and read your messages. Mobile optimisation can help improve engagement by sending shorter, cleaner emails that are easy to navigate and provide a better user experience.
Maximalism, characterised by flashy designs, bold fonts, and vibrant colours, is a popular trend in email design that aims to grab attention. To incorporate maximalism in your emails, consider using bright colours, big and bold fonts, and a variety of images and graphics. Experimenting with different email layouts can also help to create a maximalist aesthetic.
Make Engaging Content
By adding interactive elements to your emails, you can increase reader engagement and make your messages more dynamic. Interactive elements can include quizzes, videos, and social media posts, as well as calls to action that take the reader to a landing page or other destination. These types of interactive elements can help to keep the reader's attention and keep them engaged with your brand.
There is no universal answer to which email design trends are the best to use, as the most effective choices will depend on your business, audience, and email goals. When deciding which trends to incorporate, consider your target audience, the purpose of the email, and the content you will be featuring. Some popular email design trends may be more suitable for your needs than others.
It is important to choose a design that will appeal to your audience and work well with the content and purpose of your email. An effective email marketing plan and the appropriate email design trends can help to improve open rates and return on investment. However, it is also important to ensure that your emails are successful in achieving your business goals. Selecting the right email design trends is just one aspect of improving your ROI.
Optimiser's Marketing Suite
Optimiser's Email marketing software for ecommerce, hospitality, tourism, charities, clubs, memberships and enterprise is an effective solution.
Optimiser CRM can be used to manage and segment email lists, track the performance of email campaigns, and personalise emails based on customer data. By integrating Optimiser's marketing suite into operations, businesses can gain a more comprehensive view of their customers and use that information to improve their email marketing efforts.
Email marketing is a cost-effective tool to reach and engage with a targeted audience, build customer loyalty, and drive conversions. To be successful, email marketing campaigns should be well-planned, relevant, and personalised. It is important to follow best practices, such as obtaining permission before sending emails, using an email service provider, and tracking and analysing campaign results.