Sell Smarter In 2023 With Key Sales Statistics | optimiser
Sales CRM for business

Sell Smarter In 2023 With Key Sales Statistics

Sales statistics provided by CRM for sales and marketing play a critical role in helping businesses grow and succeed. Sales statistics provide businesses with valuable insights into their sales performance and can be used to make data-driven decisions that drive growth and improve profitability.


Why Do Businesses Need Sales Statistics To Grow Better?


Identifying trends: Sales statistics help businesses to identify trends in their sales, such as the peak sales periods and which products or services are selling more than others. This information allows businesses to adjust their strategies to meet demand and maximise sales.

Measuring performance: Sales statistics provide a way for businesses to measure their performance over time. By analysing sales data, businesses can identify areas where they are performing well and areas where they need to improve.

Setting goals: These statistics can help businesses to set achievable goals for their sales team. By setting targets based on historical data, businesses can motivate their sales team to reach new heights and improve their overall performance.

Forecasting future sales: Sales and marketing toolkit dish out detailed analytics that provides businesses with a way to forecast future sales based on past performance. This information can be used to plan for growth and expansion, as well as to manage inventory and staffing levels.

Monitoring competition: Sales statistics can help businesses to monitor their competition and stay ahead of the game. By tracking sales trends for their competitors, businesses can identify areas where they can gain an edge and develop strategies to compete effectively.


Sales CRM for businesses


Key Sales Statistics To Sell Smarter In 2023 


  • According to Invesp, a leading provider of conversion optimisation services, sales professionals often face rejection before closing a deal. The company reports that 60% of customers say "no" four times before finally saying "yes." 80% of sales require five follow-up calls. Unfortunately, the majority of sales professionals fail to follow up effectively. 48% of salespeople never even make a single follow-up attempt. Almost 44% of salespeople give up after just one follow-up call. Invesp's statistics highlight the importance of persistence and effective follow-up in sales. 


  • As per studies done by Crunchbase, top sellers dedicate an average of 6 hours each week to researching their prospects, indicating the importance of knowing your audience and tailoring your sales approach to their needs and interests. Contrary to popular belief, 69% of buyers have accepted cold calls from new providers, highlighting the potential value of this sales tactic when executed effectively. 57% of C-level buyers prefer to be contacted via phone as per Crunchbase. Companies that don't engage in cold calling experience 42% less growth than those that do. Once a salesperson is speaking with a decision-maker, it typically takes six calls to secure a sale


  • According to RAIN Group, a prospect's need and budget are the two most important factors in determining whether they will connect with a sales representative.


  • Personalising email subject lines can lead to a 22% increase in open rates, according to 


  • The subject line alone can drive email opens, with 33% of people opening emails based on this one element, according to SuperOffice. 


  • Email marketing can be a highly effective way to acquire new customers, with email campaigns performing almost 40 times better than Facebook and Twitter, according to The Brevet Group.


  • According to HubSpot, email is the most effective channel for selling, with 43% of sales professionals agreeing. In addition, 64% of sales professionals who cross-sell say that email follow-up is the most effective cross-selling strategy. 56% of sales professionals use social media to find new prospects, and 55% use it to research prospects and their businesses. 


  • CRM usage is a top productivity metric, with 47% of sales leaders tracking it. Calls made and the number of follow-ups from high-quality leads are also key metrics, with 54% of sales leaders identifying them as important to track as per HubSpot. 


  • Customer referrals are another effective way to generate leads, with 56% of sales professionals getting leads from existing customer referrals. 66.5% of sales professionals say leads generated from customer referrals are the highest quality leads they work with. (HubSpot)


  • 32% of sales professionals, as reported by HubSpot, who leverage a CRM identified "helping you keep track of your leads" as being one of a CRM's biggest benefits, while 25% identified "acting as an organised, centralised database" as a key benefit. Additionally, 24% identified "improving customer retention" and 22% identified "offering detailed analytics and reports" as important benefits.


Sales CRM with analytics

Also Read: Must-have security features in a CRM Software


Using Optimiser's Sales Suite For Smarter Business Growth 


Optimiser CRM toolkit for sales team is a comprehensive sales management software that provides businesses with a suite of tools to manage their sales processes, customer interactions, and lead generation efforts. The platform gives businesses a centralised platform to manage their sales processes. From lead generation to closing deals, Optimiser provides businesses with a suite of tools to streamline their sales operations and improve efficiency. By streamlining sales processes, automating workflows, managing customer interactions, tracking sales performance, improving lead generation, and providing mobile access, the software can help businesses to grow their business and improve their sales operations.




Focusing on sales statistics can help businesses to measure performance, identify trends, set goals, forecast future sales, and make data-driven decisions. By analysing sales data, businesses can gain valuable insights into their sales performance and make informed decisions that can drive growth and success.



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