Website Builder For Small Businesses: What Are The Benefits? | optimiser

Website Builder For Small Businesses: What Are The Benefits?

A website builder is used by businesses to create and design a website without the need for coding knowledge or expertise. They can create a professional-looking website without hiring a web developer. These are also known as low-code website builders. These are user-friendly and offer a range of customisable templates and design options. Low-code website builders are an excellent solution for smaller businesses hoping to take their business online to expand and earn more revenue. 


Website Builder For Small Businesses: What Are The Benefits?

  • Cost-effective: Building a website is an expensive process. It can be a more expensive affair if you hire a professional web developer. Using a website-building tool, you can create a stunning website from scratch that falls within budget. 


  • Easy to use: Website builders like Touchpoint tend to be user-friendly. Even without any prior coding experience, anyone can build a website quickly. 


  • Flexible: Website builders are flexible and come with a range of customisable templates. You can easily design a website that is unique and add the brand's personality to it. 


  • Search engine optimisation: Many website builders include tools and features that can help you optimise your website for search engines, which can improve your website's visibility and help attract more potential customers.


Website builder for business


  • Mobile compatibility: More and more people are using their smartphones and tablets to access the internet, so it's important to have a mobile-friendly website. Most website builders are designed to create websites that are responsive and look great on all devices.


Features Of A Good Website Builder  

When choosing a website builder, it is important to look for the following features to create professional websites without needing a web developer or any prior coding knowledge. 


  • CRM and other integrations: When you build a website, you will tailor it to suit the preferences of the customers to attract new ones as well. This includes tracking customer behaviour across the website and other platforms. 

Optimiser, an online CRM for small business as well as enterprises, comes integrated with Touchpoint to ensure that the data collected is analysed and leveraged to make driven decisions. 

  • Customisable templates: A good website builder should offer a range of customisable templates that can be easily edited to suit your needs. This will allow you to create a unique and professional-looking website that reflects your brand.
  • Drag-and-drop functionality: A website builder with drag-and-drop functionality allows you to easily add and arrange content on your website without the need for coding. This makes it easy to create a professional-looking website, even if you don't have any technical experience.
  • SEO tools: Search engine optimisation (SEO) is important for attracting potential customers to your website. A good website builder should offer built-in SEO tools or features that can help you optimise your website for search engines.
  • Mobile compatibility: More and more people are accessing the internet on their smartphones and tablets, so it's important to have a website that is mobile-friendly. A good website builder should create websites that are responsive and look great on all devices.
  • Customer support: If you run into any issues while using your website builder, it's important to have access to good customer support. Look for a website builder that offers a range of support options, such as live chat, phone, or email.


Website builder for small business

Also Read: 5 Reasons Why Every Business Needs Business Intelligence Tools


Why Should You Choose Optimiser-Touchpoint Website Builder?

Optimiser-Touchpoint is a CRM Integrated Website Builder. Ideal for beginners in coding as well as experts, this tool is user-friendly and does not require a lot of technical knowledge.  You can control how the website will look by incorporating the brand elements and ensuring the message remains consistent across all platforms with the drag-and-drop functionality. You can create and customise websites to promote them on social media. A Touchpoint-built website comes with in-built social media and SEO tools for search engine optimisation to improve search ranking. 

The platform offers features such as Progressive web application (meaning if you do not have the budget to build an app, you can create a PWA that is lighter, faster and has a higher conversion rate), API, Asset Manager, Forms, Digital Marketing, and Account Management. 

Touchpoint comes with customisable templates, ensuring that you can give your website a unique look of its own. Add brand elements, images, graphics, or text. Before starting with the platform, you will be provided with a guided demonstration for using the Touchpoint platform and given a deeper look into the CRM integrations. Optimiser CRM maintains contacts, accounts, and sales pipeline to ensure that productivity within your organisation skyrockets. You can engage with prospects and customers through personalised campaigns and cater to their specific needs with AI-enabled marketing automation and intelligent customer segmentation. 

If you run into any issues, the support team is always ready to sort out your problems. At a small subscription fee, you can get online to start your business. Touchpoint website building tool is ideal for businesses of all sizes. With a comprehensive suite of tools at your disposal, you can convert more leads into customers and inspire brand loyalty among existing customers. 



After the world was rocked by the pandemic, businesses stayed afloat through online marketing and some of them even thrived. It has emphasised having your business visible to all. Website building tools are incredibly useful for small businesses as they are a convenient solution to taking the business online. Offering visibility on search engines organically with SEO tools, these website builders skyrocket sales and contribute to revenue. 


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