Automation makes much of the business operation easier for the managers and the owners. Becoming popular as time passes, more and more companies are adopting it. The data says that 70% of businesses believe that automation is the solution needed for building effective teams. And 61% of leaders state that automation is useful for hiring managers to pick the right talent for jobs across different departments.
The most popular user of automation is the marketing department. But another department has found automation extremely useful: The sales department. CRM for sales teams are being sought after by companies to boost their revenue and grow conversions.
Sales is a work of data and using automation, your team can be extremely effective and efficient. When the process is done manually, it carries a huge margin for human error. Professionals can slip here and there when it comes to data administration. Transferring data from one platform to another is tedious as it is. Many sales deals are lost because representatives are unable to dedicate time to following up with every prospect. Sometimes, you can lose time in attempting to fix a meeting with a lead that declines to purchase your product in the end. To avoid such circumstances to an extent, Optimiser's sales automation can assist sales managers in finding the best lead and conveying your product information.
Statistics for sales automation
Business can gain quite a lot from leveraging sales automation, regardless of industry, business size and the sales department structure.
Using CRM for B2B sales that comes with sales automation, you can address many of these troubles that are time consuming. Here are the figures that make the case about incorporating sales automation :
Adding to this, High growth firms are 61% more likely to use automation for their core business processes.
40% of them use it to automate content automation. 36% of the teams use CRM to automate the quote generation processes.
34% of the teams use CRM to automate meeting follow-ups. About 29% of teams using CRM use it for automating rep assignments. And 28% of the teams use CRM to automate lead scoring.
Predictive intelligence adoption for sales processes is anticipated to grow to 118% between 2020 and 2023.
The lead-to-cash process automation is expected to grow to 115% between 2020 and 2023.
Eliminating the need for guesswork, sales automation allows the teams to hit the mark with every prospect. Leads carrying promise can be nurtured with personalised strategies. The kicker is, you do not have to create these strategies by hunting for data, Optimiser platform will gather the information and dish out comprehensive reports with visually engaging charts and graphs to rouse the interest in the figures. One of the best CRM for sales teams, Optimiser offers a 30-day free trial