Why Companies Prefer CRM Software Over Traditional Marketing? | optimiser


Why companies prefer CRM over traditional marketing

What is CRM?

The risks of traditional marketing

Benefits of CRM software for your marketing

Optimiser’s CRM integrations


CRM is a marketing manager’s secret ingredient to perfecting the marketing mix. By providing detailed insights, automations, and email marketing, you save time and financial resources for your teams. Generate more bottom line activity, create a cohesive sales and marketing workflow, and turn more prospects into closed won accounts.


What is CRM?

Customer relationship management (CRM) is how a business handles its brand’s connection to its customers. This concerns the business’s omnichannel presence and the key customer touchpoints throughout their experience as a user of your brand from acquisition to retention: including chatboxes, phone lines, mail campaigns, social media, your website, and more.


The risks of traditional marketing

As any marketer knows, the business of marketing is heavy in risk. Before there was the technology to track the demographics of your brand’s biggest fans and gain insights from raw data, there was never a guarantee that your campaign will be a return on investment (ROI). 

You may be reading this and wondering whether CRM is truly needed for your marketing. Well, there are a few ways you can tell whether traditional marketing methods are ruining your successes with marketing. If you find that:

  • A large percentage of your marketing team’s day is spent on admin work
  • Errors are often made in data handling and analysis
  • Your brand’s resources are evenly spread over every one of your touchpoints rather than spread equitably where most leads are being generated
  • Investigations into campaigns are often inconclusive as to whether they were a success or failure
  • You wish there was a way to increase successes and reduce outgoing costs at the same time.

While there is no true way to assure your marketing efforts are successful, businesses can make success probable by implementing the use of CRM tools.



Benefits of CRM Software for your marketing

CRM software is a suite of tools that are purpose driven to collect and clean data, eliminate mundane repetitive tasks, and make more out of a business’s time and financial resources. Overall, a business of any size can find use for CRM software hoping to:

  • Grow and unify brand presence
  • Expand market reach
  • Handle customer data in a more effective way
  • Design more creative and innovative campaigns
  • Reduce drains on time and financial resources
  • Engage with a new audience or refocus a product
  • Increase marketing ROI

Studies investigating the use of software in marketing found that 54% of companies found an improvement in the success rate of their campaigns, 80% reported that the number of leads generated from their campaigns increased, and 77% found that thanks to digital marketing software, there was a growth in the number of conversions they made.


Optimiser’s CRM integrations

Optimiser’s CRM is designed with intuitive use in mind. Fully-integrated with the powerful email marketing tool, you can create customer-oriented marketing campaigns that are impossible not to love.


Hosted on the cloud, CRM marketing has multiple benefits, including:

  • Off-premise hardware and IT maintenance
  • Automatic updates
  • Easy software onboarding

Email marketing

Allows you to design striking branded mailers without any knowledge of HTML coding! Optimiser’s intuitive drag and drop elements allow you to insert images, video and branding. Gain insightful reports on mail success: bounce rate, click through rate and conversions.

CRM Pipeline

CRM Pipeline tool ensures sales and marketing teams are working in unison on the customer cycle. Allows sales teams to link their successes with marketing efforts, create accurate prospect forecasts, and personalise lead handling. Save time and financial resources on low-potential leads: resulting in fewer outgoing costs and a higher rate of Closed Won cases.

Contacts and Accounts

Detailed three-dimensional profiles about your customers and key account holders allow you to tailor your marketing campaigns based on audience demographics and trends. Refocus campaigns and expanding into new markets has never been easier. Understand every customer’s unique purchasing habits to ensure new leads generated by campaigns can be funneled into the pipeline for personalised onboarding. 


Derive clear and accurate reports from key data collected across your business. No matter which part of the customer cycle you want to gain an insight on, analytics creates clean charts and graphs with no need for manual data handling and spreadsheets. Save time, eliminate error-based time drains, and gain faster business intelligence for clear and decisive planning.


Scalable, affordable and integratable with your other key Optimiser solutions, marketing suite for small businesses will help you expand the scope of your activities, better target your audience and grow your small marketing team into a high-performing department.

Optimiser is a comprehensive CRM software company, providing businesses a customisable solution to their personal goals for sales, productivity, and growth. Powerful integrated modules include lead management software, a B2B sales toolkit, automated marketing suite and more for sale under a single subscription. Try Optimiser’s CRM software demo with access to the full Enterprise Licence FREE for 30 days, and find out how you can skyrocket productivity in just one month!


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