How marketing suite tools can boost your business's marketing? | optimiser


How to boost your marketing with powerful marketing suite tools

What is a marketing suite, and what does marketing suite mean?

What tools are in a marketing suite?

Are marketing tools right for my business?

How Optimiser’s marketing suite will help


Digital marketing suites are a great and effective way to boost your business’s marketing. See improvements in your ROI, productivity and revenue almost immediately using smart automations, analytics and other risk-reducing tools. Read on to find out more about the power of the marketing suite.


What is a marketing suite, and what does marketing suite mean?

A marketing suite is a collection of marketing software tools, integrated to work together and sold as a single subscription or “suite”. Marketing software often also comes integrated with other business tools, such as solutions for sales, leads management, cloud data storage and others.

There are hundreds of tools on the market available to marketers, but many businesses do not make full use of them, usually due to financial, logistical or time concerns. However, any marketing manager that hopes to run a high-performing marketing department should have a good understanding of the software tools available to them, in order to optimise their department using the latest technology available. Otherwise, they will quickly find they fall behind other market leaders who are utilising marketing suites to push their marketing activities further.

By identifying which tools are going to work best for your business by helping you to achieve your business goals and KPIs, you can figure out which software solutions are going to be the best match for you.


What tools are in a marketing suite?

So what can you expect to find in your toolkit that will help you improve your marketing? Well, each marketing suite varies between providers, but the basic functionalities of any good marketing suite are:

  1. Marketing automation

Automations are built for saving time and resources. Marketing automations focus on the time consuming parts of the prospect funnel such as prospect lead scoring, audience demographic analytics and lead nurturing. By utilising automations you can both increase productivity, reduce budget drains and increase revenue at the same time.

  1. Lead generation

The ability to track the user journey from discovery to acquisition. Understand your main prospect sources, how your audience finds your business and which funnels are the most likely to lead to sales. By tracking lead generation, you can allocate resources to the places they are most needed, save time wasted on cold leads and tailor your communications to match interests.

  1. Pipeline management and sales integrations

Integrated marketing and sales features that follow prospects all the way through their user journey. Multiple software suites in use throughout different business departments often mean teams are working on disparate systems that don’t link well and require manual data transfer for sharing. A good marketing suite should contain a single Pipeline tool that your sales and marketing teams can collaborate on.


“Customers only care about improving their business. It’s easy to forget this in the heat of a sales cycle,”

Aaron Ross


  1. Analytics

Marketing analytics help you to understand what your performance and audience demographics are saying about your marketing. Are you capturing attention but in the wrong areas? Do you have an above-average customer churn and can’t figure out why? Analytics are the secret ingredient to perfecting your marketing mix and optimising your strategies. 


Are marketing tools right for my business?

You may be wondering whether your business needs to invest in marketing tools. For example, a small business with a short customer funnel and low sales rates may not see the need to incorporate an extra step into their onboarding processes. However, businesses of all sizes will find that they benefit from the help of marketing software day-to-day.


If you’re still wondering how to tell if you should make the investment, we’ve compiled a useful checklist. Marketing tools are necessary for your business if:

  • There is a divide between your marketing and sales activities
  • You spend a lot of time analysing marketing data
  • You still use spreadsheets to measure progress and performance
  • Marketing activities are not centred around a core CRM tool
  • You are struggling to understand or analyse department performance
  • Growth is beginning to plateau

Have you found yourself relating to any one of these points? Then Optimiser’s Marketing Suite is the right match for you.


How Optimiser’s Marketing Suite will help

Optimiser’s flexible marketing suite contains all the essential tools for marketers to perform their best and most insightful work. Integrated with the core CRM software, Optimiser’s CRM allows teams to keep the customer journey at the centre focus of their marketing efforts, leading to happier clients, more effective nurturing and bigger sales every time.

Optimiser is a comprehensive CRM software company, providing businesses a customisable solution to their personal goals for sales, productivity, and growth. Powerful integrated modules include lead management software, a B2B sales toolkit, automated marketing suite and more for sale under a single subscription. Try Optimiser’s CRM software demo with access to the full Enterprise Licence FREE for 30 days, and find out how you can skyrocket productivity in just one month!


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