From Attendance To ROI: Eye-Opening Event Industry Stats And What They Mean For Your Business | optimiser
crm for event management software

From Attendance To ROI: Eye-Opening Event Industry Stats And What They Mean For Your Business

Statistics play an essential role in measuring the growth and success of events. From tracking attendees' behaviour to analysing engagement metrics, data from the best CRM software for event management can help event planners make informed decisions to optimise their events for greater success. 


Eye-Opening Event Industry Stats And What They Mean For Your Business


  • According to Marketing Charts, trade shows are a popular method for 63% of marketers to acquire leads.


  • Event marketing is successful in generating sales for 79% of marketers, as reported by Statista.


  • Splash reports that over half (52%) of business leaders agree that event marketing provides the highest return on investment compared to other marketing channels.


  • Face-to-face interactions are becoming increasingly valuable, as reported by 48% of event attendees surveyed by Splash.


  • Events are a significant part of B2B marketing budgets, with 29% of the budget allocated to them, according to Splash.


  • For B2C marketing budgets, Splash reports that 19% is allocated to events.


  • Splash reports that 40% of marketers plan to increase spending on hosted events.


  • Bizzabo reports that almost half (48%) of event planners start planning their event 6-12 months ahead of time.


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  • According to Bizzabo, content creation and building the event agenda are the most time-consuming aspects of event planning as per by 46% of planners.


  • EventMB reports that 40% of event planners use event management software, while Bizzabo found that businesses using event software save an average of 223 hours per year. 



  • Bizzabo found that 91% of event planners have seen a positive return on investment from using a mobile event app.


  • Social media is the most effective tool for event marketing, as reported by 74% of event planners surveyed by EventMB. Following alternatives are email marketing at 66%, website optimisation at 60% and event registration website at 26%. 


  • Forbes reports that B2B companies typically spend an average of 5 to 8 weeks planning events.


  • The average return on investment (ROI) for events is 25-34%, as reported by Marketing Charts.


  • Marketing Charts found that 19% of businesses do not know their event ROI.


  • As per EventMB, 67% of event planners measure ROI depending on the satisfaction of the attendees. 


  • 52% of event planners measure ROI based on staying within budget, according to EventMB.


  • 51% of event planners measure ROI based on the volume of event registrations as per EventMB.


  • According to Bizzabo, 29% of event marketers consider increasing revenue from their event strategy to be their biggest challenge.


  • Marketing Charts reports that the top metrics for quantifying event value, as agreed upon by marketers, include new referrals and introductions, quality and quantity of leads, deal closure, the value of sales, and upsell and cross-sell opportunities.


  • According to a report by EventMB, the majority of marketers, specifically, 58%, incorporate social media in their event marketing strategy, utilising it before, during, and after the event. 


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Also Read: The Power Of Event Management Automation: Tips To Streamline Operations And Drive Results


  • Additionally, almost half of the event planners (47%) have a dedicated social media team, while 30% don't have anyone leading their social media efforts. 14% of event planners rely on interns to handle social media during events, while 10% outsource these duties. 


  • Furthermore, more than half (52%) of events receive engagement on social media several times throughout the day.


  • According to EventMB, the most important factor in event management software is supported, with 79% of respondents ranking it as a crucial consideration. Features rank as the second most important factor at 78%, while analytics rank third at 69%. 


  • EventMB reports that attendees' top priority for attending events is learning something new, with 71% of respondents citing this as a key reason. 


  • EventMB found that 91% of businesses measure success based on attendee satisfaction, while 61% measure it based on specific event objectives, and 60% on staying within budget. 


  • EventTrack discovered that 98% of consumers are more inclined to purchase a product or service after attending a related event.


Optimiser’s Event Management Suite For Event Success

Optimiser's Event Management Software features offer an all-in-one solution for event planners. It is designed to simplify the event management process by providing a range of tools for registration, ticketing, email marketing, and reporting.

With Optimiser, event planners can easily create customisable event websites and registration pages. They can also use the suite's email marketing tools to promote their events and communicate with attendees. The platform offers real-time reporting and analytics, allowing planners to track attendance, revenue, and other important metrics.

Optimiser's Event Management Suite is easy to use and offers a range of features that can help make your event planning process more efficient and effective. From managing attendees to tracking revenue, this software can help ensure the success of the event.



Events continue to be an integral part of marketing strategies for businesses of all sizes, whether it be in-person, virtual, or hybrid. They provide a unique opportunity to connect with potential customers and build brand awareness, while also allowing for networking, learning, and entertainment. With the rise of digital marketing, events provide a human touch, allowing businesses to connect with their customers on a more personal level.



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