Room Mate Hotels is an international and visionary hotel chain founded and chaired by the three times Olympic horseback rider turned businessman and entrepreneur, Kike Sarasola.
With 26 hotels and more than 1800 rooms, its philosophy is based on the idea that the best way of travelling is by visiting friends in different cities. Its hotels are designed as “homes” for visitors looking for comfort, hospitality and the welcoming spirit that its great team offers its guests. These affordable luxury hotels are based on a great location (always in the city centre), the 3B’s (bed, breakfast and bathroom) and design. Every hotel is designed by a well-known designers as Patricia Urquiola, Lázaro Rosa-Violan, Tomás Alía and Teresa Sapey. In addition, Room Mate Hotels offer breakfast until noon and free WiFi all over the city.
Room Mate Hotels Netherlands has properties in two different cities, which made it challenging for sales personnel to manage and collaborate on sales, marketing and operations. Management was unable to view the exact status of the team members and their accountability. Additionally, the team had to spend a lot of time collecting data on excel sheets and maintaining a diary to manage sales appointments. Hence, the company required a single platform that could provide visibility of the business, details about contracts, the performance of sales personnel and the prospective new business in the pipeline. Below are the challenges they faced:
What were the challenges?
How did the Optimiser platform meet Room Mate Hotels' Business Challenges?
After carefully evaluating different options, Room Mate Hotels Netherlands decided to opt for the Optimiser platform. Before deploying the Optimiser platform in its operations, Room Mate Hotels faced several business challenges and had to rely on doing tasks manually. With the Optimiser platform, the collaboration between teams improved, and Management easily kept track of how the business is performing. As a result, the hotel brand was able to strategise and improve its operations and business techniques for the future. The following solutions were put in place to overcome the challenges.
Optimiser made things efficient for Room Mate Hotels in the Netherlands. They are now able to keep up with the sales teams from different cities by collaborating and coordinating through one platform. The platform made it simple for management to track the performance of their employees in real-time and it smoothened the operations of the sales team by tracking customer and lead history and thereby improving their overall client relationships.