BUSINESS CHALLENGE

Room Mate Hotels Netherlands has properties in two different cities, which made it challenging for sales personnel to manage and collaborate on sales, marketing and operations. Management was unable to view the exact status of the team members and their accountability. Additionally, the team had to spend a lot of time collecting data on excel sheets and maintaining a diary to manage sales appointments. Hence, the company required a single platform that could provide visibility of the business, details about contracts, the performance of sales personnel and the prospective new business in the pipeline. Below are the challenges they faced:

What were the challenges?

  • Difficulty in managing properties in two different cities and required a platform to get sales visibility.
  • It was challenging to collaborate about prospects, contracts, sales and employee performance.
  • Management could not examine how much time was being spent on activities.
  • A considerable amount of time was being spent in putting data together on an excel sheet.
  • The sales team had to maintain a separate diary to manage clients’ appointments.
  • The hotels were in search of a tool that could enhance employee collaboration and coordination.
  • Employees at the hotel were finding it difficult to collaboratively track different categories of events and group enquiries.
  • They needed a customisable platform that could be tailored to their unique business needs.
  • There was a need for a platform where teams working on the same account could collaborate.

SOLUTION

How did the Optimiser platform meet Room Mate Hotels' Business Challenges?

After carefully evaluating different options, Room Mate Hotels Netherlands decided to opt for the Optimiser platform. Before deploying the Optimiser platform in its operations, Room Mate Hotels faced several business challenges and had to rely on doing tasks manually. With the Optimiser platform, the collaboration between teams improved, and Management easily kept track of how the business is performing. As a result, the hotel brand was able to strategise and improve its operations and business techniques for the future. The following solutions were put in place to overcome the challenges.

  • Optimiser implemented a multi-level solution for the hotels in the Netherlands, with integrated Calendar activities, Pipelines, Accounts, Contacts, and more. It enabled the sales team to augment their performance.
  • The experts of Optimiser provided training for creating reports and dashboards so that management can have real-time access to the individual performance of employees.
  • Tedious excel sheets were replaced by the power of one robust CRM platform. Every minute detail of clients, including previous visits or any other communication, can be seamlessly tracked.
  • Optimiser fully customised the pipeline module for Room Mate Hotels to meet their unique business needs.
  • The client can easily track different types of enquiries coming from different agents, FIT or group accommodation and more.
  • Optimiser also customised the Calendar module for the hotels’ niche requirements.
  • With Optimiser Calendar, teams can track different categories of events and see the daily activity of the sales team on the platform.
  • Using Optimiser’s Book an Appointment feature, the team can schedule meetings and appointments with their external contacts. They can do this without having to coordinate back and forth for mutual availability.
  • Room Mate Hotels can now track the accountability of work between team members with effective in-built reports.
  • The hotel group overcame the problem of redundancy in work. Optimiser being a single source of truth, teams can now easily track the work done so that it is not duplicated.
  • Using Optimiser's Marketing Suite, Room Mate Hotels can run campaigns, track performance and upgrade their future campaigns, all from their Optimiser platform.

CONCLUSION

Optimiser made things efficient for Room Mate Hotels in the Netherlands. They are now able to keep up with the sales teams from different cities by collaborating and coordinating through one platform. The platform made it simple for management to track the performance of their employees in real-time and it smoothened the operations of the sales team by tracking customer and lead history and thereby improving their overall client relationships.

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One powerful platform
Simple to use
Comprehensive

30 days free trial. No credit card required

From Our Desk

Must-Know Web Design Statistics in 2022
learn more
How can Enterprise Frugally Market using Social Media for Sales?
learn more
How can Technology help with evolving Guest Expectations?
learn more