Westminster Business Council

CHALLENGE

As a membership organisation, Westminster Business Council needed a tool to overcome the difficulty of managing multiple data types manually
It was challenging to manage contacts of member organisations and local networking communities
The organisation sought a solution to replace complex excel sheets
It was difficult to manage and track information related to different members and their connections to each other all in one place
It was a challenge to manage and track registrations of different types of events proactively

GOALS

To gain a deeper understanding of the member journey in order to create effective communication and introductions, to maintain and retain client relationships, and plan ROI-effective events
To manage memberships, build networking, introductions and effectively develop connections between mentors and mentees, and work experience seekers and providers
To successfully manage events at different levels
To increase awareness amongst member organisations, to gain more exposure and thereafter to track the outcome of their introductions

SOLUTION

With a smooth onboarding process, the client’s existing data and information was securely transferred to Optimiser’s intelligent system

With the power of one platform, Westminster Business Council has finally been able to do away with multiple excel sheets. Now they manage all their contacts, conversation history, data and information in one place- Optimiser
Optimiser has helped Westminster Business Council to manage memberships, build networking, track mentor and mentee connections and business referrals
The event management feature has enabled Westminster Business Council to track registrations from members of different levels to attend events of various categories
Optimiser presents deeper insights about member types, what they are seeking and suitable connections to enable the planning of ROI-effective events
Westminster Business Council can now deep dive into reports and analytics on the Optimiser platform. They can analyse each event’s success in terms of attendance and revenue. They can also monitor each member’s own ROI from their Westminster Business Council membership. This facilitates a proactive engagement approach with their members

Final Words

The 100% customisable CRM system embraced all the requirements of Westminster Business Council, enabling more productive management of its members. The platform gives complete transparency on member interaction and executes solutions through a single application. In addition, Optimiser rigorously analyses data their system produces to identify new, well-defined opportunities to extend the power of technology.