Blue Orchid Hotels is a collection of independent hotels in the world's most exciting city, London. The group operates its three properties- Tower Suites, The Rochester, and The Wellington, which promises to offer contemporary luxury in the city's most iconic locations. Each of these hotels is a perfect base for any visit to the capital city of the United Kingdom. Founded by a successful businessman and philanthropist Tony Matharu, who holds several accolades, including 'the Best Hotelier of the Year' in 2013. Blue Orchid Hotels have pioneered the concept of best quality accommodation, branded cuisine, healthy environment and guest safety.
Blue Orchid was looking forward to improving the way teams collaborate. They wanted to reduce manual work processes and improve cross-departmental communication such as guest request alerts and VIP preparation instructions. There wasn't an efficient mechanism to ensure effective collaboration that could improve the overall experience for guests. Additionally, there was a need to have a centralised rate management system leading to the elimination of manual entries of negotiated rates. Managing teams, especially in operations, was another challenge the hotel group faced. Multiple applications were used by hotel group which became tedious to the business. Hence, there was a need for targeted, relevant and personalised communication. Therefore, they switched to Optimiser.
What were the challenges?
How did the Optimiser platform meet Blue Orchid Hotels’ Business Challenges?
Blue Orchid Hotels chose Optimiser after evaluating several options. Before deploying Optimiser in its business operations, Blue Orchid Hotels used third-party applications for transactional and marketing communication. That lacked meeting business needs to personalise communication. Additionally, the team had to operate several third-party platforms to run their day-to-day functions. With Optimiser, all their business solutions were met from one platform.
Integration between the Optimiser platform and Opera PMS has eased several operational challenges. An accurate and consistent flow of information between departments resulted in better guest experience. Optimiser is their single source of truth, bringing all essential activities like marketing, sales, event management, outlet management and more under one roof. Furthermore, the department heads can track the activities of team members through analytics to identify where sales are coming from and get one holistic view of the entire business through easy to understand graphs and charts. This allows senior management to make necessary changes in strategies to increase client satisfaction and revenue.